Manager, Brand Marketing, OTC

Socket.dev; Fort Worth (TX); On-site; USD 100,000 - 180,000; Full time

Job summary

Alcon is seeking a Manager, Brand Marketing, OTC to lead strategic marketing plans for Dry Eye & Ocular Health products at the Fort Worth, TX site. You will conduct market research, analyze competitors, and drive campaigns across digital, retail, and e-commerce channels.

The role requires a Bachelor's degree and 5 years of relevant experience, with strong cross-functional collaboration and a data-driven approach to grow market share and profitability.

Qualifications

• Bachelor's Degree or Equivalent years of directly related experience.
• The ability to fluently read, write, understand and communicate in English.
• 5 Years of Relevant Experience.

Responsibilities

• Develop and execute short- and long-range portfolio strategies for assigned brands and product lines.
• Lead development and execution of annual brand plans to achieve sales and profitability objectives.
• Manage portfolio strategies, growth initiatives, and product launches across the brand.
• Conduct competitive analysis, consumer research, and market assessments to identify opportunities.
• Drive integrated marketing campaigns across digital, retail, shopper, and e-commerce channels.
• Maintain brand positioning and equity across product, packaging, and marketing initiatives.
• Collaborate with Sales, Finance, Regulatory, Medical Affairs, and Global Marketing to meet objectives.
• Provide timely reporting of sales, marketing, and business performance metrics.

Skills

Brand marketing

Market research

Competitive analysis

Cross-functional collaboration

Digital marketing

Campaign management

Education

Bachelor's degree

Job description

Manager, Brand Marketing, OTC

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you'll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.

We foster an inclusive culture and are looking for diverse, talented people to join Alcon. As a Manager, Brand Marketing, OTC supporting Alcon's Vision Care function, you will be trusted to work on developing and executing strategic marketing plans for Dry Eye & Ocular Health products, conducting market research, and analyzing competitive products to achieve company objectives at Alcon's Fort Worth, TX location.

In this role, a typical day will include:

• Develop and execute short and long-range portfolio strategies, goals, and objectives for assigned brands and product lines

• Lead development and execution of annual brand plans to achieve sales, market share, and profitability objectives
• Manage Alcon's Contact Lens Care branded portfolios and corporate brand portfolios, driving portfolio strategy, growth initiatives, commercialization, and business performance
• Conduct competitive analysis, consumer research, and market assessments to identify growth opportunities and inform business decisions
• Develop and execute strategic marketing initiatives and collaborate with cross-functional partners throughout the product lifecycle
• Drive integrated consumer marketing campaigns across digital, retail, shopper, and e-commerce channels, where applicable
• Maintain and strengthen brand positioning and equity across product, packaging, and marketing initiatives
• Analyze business performance, market trends, and consumer insights to develop actionable recommendations and growth strategies
• Manage external agencies and lead planning and execution of product launches and key marketing initiatives
• Manage marketing budgets and evaluate investment effectiveness to optimize business performance and return on investment
• Partner with Sales, Finance, Supply Chain, Regulatory, Medical Affairs, Customer Marketing, and Global Marketing teams to achieve business objectives
• Ensure efficient, timely, and accurate reporting of sales, marketing, and business performance metrics
• Comply with all legal, regulatory, and company requirements

WHAT YOU'LL BRING TO ALCON:

Bachelor's Degree or Equivalent years of directly related experience (or high school +13 yrs; Assoc.+9 yrs; M.S.+2 yrs; PhD+0 yrs)

The ability to fluently read, write, understand and communicate in English

5 Years of Relevant Experience

HOW YOU CAN THRIVE AT ALCON:

• Join Alcon's mission to provide top-tier, innovative products to enhance sight, enhance lives, and grow your career.
• Alcon provides robust benefits package including health, life, retirement, PTO, and much more!
• Build positive working relationships to achieve positive goals and business objectives

Alcon Careers

See your impact at alcon.com/careers

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ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY

Alcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to [e-mail] let us know the nature of your request and your contact information.