Engagement Marketing Program Manager

Color Genomics, Inc.; United States; Remote; USD 115,000 - 140,000; Full time

Job summary

Join a leading healthcare company as an Engagement Marketing Program Manager, where you'll drive member enrollment through innovative campaigns. This role requires strong marketing experience, exceptional copywriting skills, and a data-driven approach. Collaborate across teams to optimize outreach strategies and enhance engagement for Color's Virtual Cancer Clinic, making a meaningful impact in cancer care.

Benefits

Competitive salary

Comprehensive medical, dental, vision benefits

401k match

Monthly phone and wifi stipend

Generous vacation policy

Equal paid parental leave

Free cancer screening resources

Qualifications

• 5+ years of marketing experience, including campaign execution.
• Strong copywriting skills for conversion-focused campaigns.

Responsibilities

• Lead the creation and execution of multi-channel member outreach campaigns.
• Write, edit, and test copy for different population segments.

Skills

Copywriting

Data Analysis

Campaign Execution

Problem Solving

Tools

Braze

Metabase

Amplitude

Job description

Color Health is revolutionizing cancer care with the nation’s first Virtual Cancer Clinic, delivering high-quality, physician-led multidisciplinary care across all 50 states. Our innovative, guideline-based approach spans cancer screening, risk assessment, prevention, diagnosis, treatment support, and survivorship. In addition to personalized direct medical care, our services include cancer genetics risk assessment, nutrition, mental health support and at-home cancer screening diagnostics.Using technology-driven, patient-centric solutions, Color is transforming how employers, unions, health plans, and governments address cancer. Color’s goal is to close critical cancer care gaps, improve cancer outcomes, and guide patients with empathy through their healthcare journeys.

Apply to join Color and do the most meaningful work of your career. If you are not sure that you’re 100% qualified but are up for the challenge - we want you to apply!

Help launch and optimize high-impact campaigns that drive member enrollment in Color’s Virtual Cancer Clinic.

We’re looking for an Engagement Marketing Program Manager who thrives at the intersection of strategy, execution, and analysis. In this role, you’ll own the creation, launch, and performance optimization of high-volume B2B2C campaigns that drive enrollment in Color programs. You’ll write and test copy, build campaigns (email, mail, digital events) set up and measure experiments, and collaborate cross-functionally to identify new opportunities to drive conversion.

This is a highly cross-functional role that will work closely with Customer Success, Design, Product, and Medical Affairs to bring campaigns to life from strategy through reporting.

How You'll Contribute:

• Lead the end-to-end creation and execution of multi-channel member outreach campaigns (email, mail, digital events, creative campaigns)
• Write, edit, and test copy that engages different population segments across clients
• Partner with Customer Success and clients to recommend rollout strategies tailored to specific populations and enrollment goals
• Maintain campaign calendars and documentation, ensuring clarity across internal and client teams
• Own and improve workflows for launching campaigns at scale, driving operational excellence
• Identify new growth or engagement opportunities based on campaign data and audience behavior

Our Ideal Candidate Will Have:

• 5+ years of marketing experience, including campaign execution and performance optimization
• Strong copywriting chops, especially for conversion-focused campaigns
• A data-driven approach, thinking in tests and experiments, and a track record of extracting compelling performance insights
• Experience and empathy in tailoring messaging to different populations and demographics
• A penchant for problem-solving and fast-paced, collaborative work
• Aptitude in managing multiple work-streams and deadlines with grace and precision

Nice to Have:

• Experience working with union and blue collar populations
• Healthcare B2B2C healthcare marketing experience
• Experience using and executing campaigns in Braze software
• Skilled in using performance tracking in tools like Metabase, Amplitude, and delivering insights and recommendations to improve performance

What We Offer:

• Competitive salary
• Comprehensive medical, dental, vision, life, and disability benefits
• 401k match
• Monthly phone and wifi stipend for employees, annual ergonomic stipend
• Generous vacation policy, paid holidays and company-wide recharge days
• Equal paid parental leave for birthing and non-birthing parents
• Free cancer screening and prevention resources for employees and their adult dependents

Base Salary Range: $115-140,000.00/year

The actual base pay is dependent upon many factors, such as: work experience, market data, skills, geographic location, and business need. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, and benefits.

Color prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. Color conforms to the spirit as well as to the letter of all applicable laws and regulations. We are also committed to providing reasonable accommodations for qualified applicants with disabilities in our recruitment process.