Senior Director, Marketing

Euna Solutions; Atlanta (GA); Remote; USD 120,000 - 160,000; Full time

Job summary

A leading company is seeking a Senior Director of Marketing to spearhead integrated marketing efforts. This role involves driving pipeline growth, shaping product positioning, and elevating brand communications. The ideal candidate will have extensive experience in marketing leadership, particularly in SaaS or B2B technology, and will work collaboratively across departments to achieve strategic goals. Join a dynamic team that values innovation and impact, with flexible work arrangements and a strong focus on community engagement.

Benefits

Competitive wages

Wellness days

Community Engagement Committee

Flexible workday

Health and dental plans

Culture committee

Qualifications

• 10+ years of marketing leadership experience, preferably in SaaS or B2B technology.
• Proven success in driving measurable pipeline and revenue growth.

Responsibilities

• Drive pipeline growth and revenue impact through demand generation.
• Lead product marketing strategy and ensure successful product launches.
• Define and refine the company’s brand identity and voice.

Skills

Strategic Thinking

Collaboration

Communication

Storytelling

Education

10+ years of marketing leadership experience

Job description

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The Opportunity

We’re looking for a strategic, results-driven Senior Director of Marketing to lead our integrated marketing efforts across Demand Generation, Brand & Communications, Events, and Product Marketing. This role will serve as a key member of the marketing leadership team and report directly to the Chief Marketing Officer (CMO).

As a cross-functional leader, you’ll drive our go-to-market strategy, build scalable marketing programs, and shape the brand narrative that connects our mission to the market. You’ll be responsible for aligning pipeline growth with long-term brand strategy—while fostering deep collaboration across sales, product, and customer success.

What You Will Do

• Drive Pipeline Growth & Revenue Impact
• Own end-to-end demand generation strategy and execution across channels: inbound, paid media, ABM, outbound, and lifecycle marketing.
• Partner with Sales and RevOps to set pipeline goals, forecast accurately, and optimize funnel performance at every stage.
• Lead performance marketing programs that are measurable, scalable, and continuously tested and optimized for ROI.
• Develop acquisition and acceleration programs aligned with buyer journeys, personas, and market segments.

Shape Go-to-Market & Product Positioning

• Lead product marketing strategy—including positioning, messaging, differentiation, and competitive analysis.
• Build strong go-to-market motions in collaboration with Product, Sales, and CS to ensure successful product launches and adoption.
• Create and evolve sales enablement materials, tools, and training to equip the revenue team to win.
• Serve as the voice of the customer, using research and insights to inform campaigns, content, and product strategy.

Elevate Brand & Communications

• Define and refine the company’s brand identity, story, and voice across all channels and touchpoints.
• Lead external communications, PR, analyst relations, and thought leadership to grow brand visibility and market authority.
• Oversee content strategy that supports awareness, education, engagement, and conversion across the buyer journey.
• Ensure consistent, compelling messaging across the website, campaigns, product, and corporate channels.

Deliver High-Impact Events & Experiences

• Own the strategy and execution of events—from field and virtual to industry conferences and flagship owned experiences.
• Partner with Sales to deliver tailored, high-touch events that engage key accounts and influence revenue outcomes.
• Build event frameworks that align brand presence with demand goals and post-event ROI measurement.

Build & Lead a High-Performing Team

• Lead and mentor a multidisciplinary team across demand gen, brand, product marketing, and events.
• Create a high-performance culture with clear goals, accountability, and professional development paths.
• Foster collaboration across teams and departments, encouraging experimentation and learning.
• Design org structure and workflows to support growth, agility, and scale.

Own Marketing Operations & Performance

• Build the marketing tech stack, reporting infrastructure, and operational processes to support scale and insight-driven decision-making.
• Monitor KPIs, campaign performance, and funnel metrics; share actionable insights with exec leadership and key stakeholders.
• Champion a test-and-learn culture, ensuring ongoing optimization through data, experimentation, and feedback loops.

What You Will Need

• 10+ years of marketing leadership experience, preferably in SaaS, B2B technology, or public sector software.
• Proven success in driving measurable pipeline and revenue growth through integrated marketing.
• Experience aligning brand strategy with performance marketing initiatives.
• Strong strategic thinker with the ability to toggle between vision and execution.
• Exceptional communicator with executive presence and storytelling skills.
• Collaborative, adaptable, and comfortable working in a fast-paced, cross-functional environment.
• B2B SaaS or technology marketing experience strongly preferred.

Why Join Us?

• Make an Impact: Help shape how public sector organizations adopt and leverage technology to serve communities better.
• Growth Opportunities: Be part of a growing company where your contributions will be valued and recognized.
• Collaborative Culture: Work with talented professionals passionate about making a difference.
• Remote Flexibility: Work from anywhere while collaborating with a dynamic and innovative team.

Here are some of the perks that Euna employees enjoy:

• Competitive wages
• Wellness days: Enjoy an extra-long weekend twice a year to decompress and do what you love.
• Community Engagement Committee: Contribute to giving back to local communities through time, gifts, and skills.
• Flexible workday: We work with you to ensure your work schedule fits your needs.
• Benefits: Ask us for details on our health and dental plans.
• Culture committee: Celebrate holidays and occasions with fun events and activities.

If you’re excited about driving meaningful impact through product marketing, we’d love to hear from you!

About Euna Solutions

Euna Solutions provides cloud-based solutions for public sector administrative and financial functions, serving over 3,000 organizations across North America. Recognized on GovTech 100, we aim to increase operational efficiency, transparency, and collaboration. Learn more at www.eunasolutions.com.

Visit our careers page: https://eunasolutions.com/careers/ and our LinkedIn: https://www.linkedin.com/company/eunasolutions/

We value diverse experiences and skills. If you’re passionate about this role, apply even if you don’t meet every requirement. We’re committed to accessible and inclusive hiring. Contact us at [e-mail] or call 1.877.707.7755 for accommodations.