Virtual Assistant - Performance Marketing Specialist

We Clone You; United States; Remote; USD 22,000 - 27,000; Full time

Benefits offered by this job

Work from home

Professional development opportunities

Referral bonus: $50 upon hire

Job summary

We Clone You is seeking a motivated Virtual Assistant with performance marketing expertise to join our client’s team. You will manage and optimize ad campaigns across Amazon, Walmart, Meta, TikTok, Google, Reddit, Instacart and more to drive growth and profitability.

The role requires 3+ years in ecommerce marketing, strong analytics, and budget management. You will collaborate with leadership to launch products, improve listings, and expand marketplaces, while working remotely for a flexible

Qualifications

• 3+ years managing performance marketing for ecommerce or CPG brands.
• Deep experience with Amazon PPC.
• Experience with Walmart Connect, Meta Ads, Google Ads and YouTube campaigns.
• Experience scaling TikTok Shop or TikTok Ads.

Responsibilities

• Manage and optimize advertising campaigns across Amazon PPC, Walmart Connect, Meta, TikTok Shop, Google Ads, Reddit Ads, Instacart Ads and other retail media channels.
• Help drive growth and visibility across Faire and other marketplace platforms.
• Improve TACOS, ROAS, contribution margin, and profitability through keyword research, bidding, targeting, testing of creatives and landing pages.
• Identify scaling opportunities while maintaining efficiency targets and adjusting ad spend.
• Analyze CAC, LTV, competitive activity, and marketplace trends to identify growth opportunities.
• Build and maintain weekly performance dashboards and report on channel performance with actionable insights.
• Collaborate with leadership, operations, and creative teams to coordinate launches and optimize product listings and conversions.

Skills

Performance marketing

Amazon PPC

Google Ads

Meta Ads

Campaign optimization

Data analysis

Excel/Sheets

Budget management

Retail media

Tools

Helium10

Data Dive

Pacvue

Perpetua

Quartile

Triple Whale

Job description

We Clone You is a leading virtual assistant company that specializes in providing virtual assistance to empower businesses of all sizes with world-class virtual assistance. We are currently looking for a motivated Virtual Assistant with expertise in performance marketing to join our client's team and take their operations to the next level.

In this role, you will be responsible for performing various tasks, including:

• Manage and optimize advertising campaigns across Amazon PPC (Sponsored Products, Sponsored Brands, Sponsored Display, DSP), Walmart Connect, Meta (Facebook & Instagram), TikTok Shop & TikTok Ads, Google Ads (Search, Shopping, YouTube, Performance Max), Reddit Ads, Instacart Ads, and other retail media channels
• Help drive growth and visibility across Faire and other marketplace platforms
• Improve TACOS, ROAS, contribution margin, and overall profitability through keyword research, bid optimization, audience targeting, campaign restructuring, and continuous testing of creatives, audiences, landing pages, and promotional strategies
• Identify scaling opportunities while maintaining efficiency targets, monitor inventory levels, and adjust advertising spend accordingly
• Analyze customer acquisition costs (CAC), repeat purchase behavior, lifetime value (LTV), competitive activity, and marketplace trends to identify growth opportunities
• Build and maintain weekly performance dashboards, report on channel performance, and provide actionable recommendations based on data insights
• Collaborate closely with leadership, operations, and creative teams to coordinate product launches, improve product listings and conversion rates, and support marketplace expansion initiatives

Requirements

• 3+ years managing performance marketing for eCommerce or CPG brands
• Deep experience with Amazon PPC
• Experience with Walmart Connect
• Experience managing Meta Ads
• Experience managing Google Ads and YouTube campaigns
• Experience scaling TikTok Shop or TikTok Ads
• Strong analytical and Excel/Google Sheets skills
• Ability to interpret data and make fast decisions
• Experience managing advertising budgets profitably
• Experience with Reddit Ads and community-driven marketing
• Experience with Instacart Ads or retail media networks
• Experience working with food, beverage, or snack brands
• Experience with Shopify brands
• Familiarity with tools such as Helium10, Data Dive, Pacvue, Perpetua, Quartile, Triple Whale, or similar platforms
• Understanding of retail velocity and omnichannel strategy
• Experience with creative testing and landing page optimization

Benefits

• Work from home
• Payment in dollars per working hour (40-hour week)
• Starting salary of USD $2.200/month , with room for raises based on performance
• A workplace that values its people
• Professional development opportunities to grow your career
• Be part of a supportive team that values your input and achievements
• Referral bonus: If you refer a candidate, you will receive a $50 bonus once they're hired by one of our clients