VIP Growth Product Manager (Remote-First)

Binance; United States; Remote; USD 81,000 - 99,000; Full time

Benefits offered by this job

Future of finance

Career growth

Remote-first

Competitive salary

Global team

Job summary

Binance is seeking a Product Operations professional to own the end-to-end VIP user journey across App and Web, driving acquisition, activation, and retention through lifecycle campaigns.

You will collaborate with Product, Engineering, Design, Marketing, CRM, Sales, and regional teams to optimize benefits visibility, tier understanding, and overall VIP experience. The role emphasizes data-driven decision making and scalable solutions in a fast-paced, remote-first environment.

Qualifications

• 2+ years of experience in product operations, growth, lifecycle marketing, or product marketing.
• Ability to translate product thinking into operational execution for consumer-facing products.
• Experience in campaign planning and lifecycle operations (referral, notifications, reactivation, or engagement).
• Strong product sense; write requirements and define user flows.
• Strong analytical skills: funnel and cohort analysis.
• High ownership and cross-functional communication in fast-paced env.

Responsibilities

• Own the end-to-end VIP user journey across App and Web, including VIP purchase, user center, benefits center, referral, notifications, swag/benefit application, and event participation.
• Improve VIP product experience by identifying user pain points and enhancing benefit visibility, tier understanding, and overall usability for different VIP segments.
• Design and execute growth and lifecycle initiatives to drive VIP acquisition, activation, engagement, retention, and user recall.
• Plan and run VIP campaigns and operational activities, ensuring strong execution, QA, and post-campaign analysis.
• Work closely with Product, Engineering, Design, Marketing, CRM, Sales, and Regional teams to deliver scalable solutions using existing platform capabilities.
• Use data analysis to monitor funnel performance, user behavior, campaign ROI, and key VIP growth metrics, and turn insights into action plans.

Skills

Product operations

Growth

Lifecycle marketing

Product marketing

Job description

Binance is seeking a Product Operations professional to own the end-to-end VIP user journey across App and Web, driving acquisition, activation, and retention through lifecycle campaigns.

You will collaborate with Product, Engineering, Design, Marketing, CRM, Sales, and regional teams to optimize benefits visibility, tier understanding, and overall VIP experience. The role emphasizes data-driven decision making and scalable solutions in a fast-paced, remote-first environment.