Video Strategy Associate Planner

Publicis Groupe ANZ; Boston, Northern (MA, KY); Hybrid; USD 50,000 - 71,000; Full time

Job summary

Digitas Boston is seeking an Associate Planner to lead cross-platform video planning and local channel execution, with a focus on streaming. You will translate strategy into actionable video plans while cultivating strong client relationships.

You’ll collaborate with internal teams to deliver high-quality planning and buying, stay current on local formats, and share knowledge to elevate the agency’s video capabilities. Travel may be required as needed.

Qualifications

• Familiarity with rapidly changing video landscape and formats.
• Strong communication and teamwork abilities.
• Ability to teach analytic skills to others and mentor peers.
• Willingness to travel as needed for client work.
• Knowledge of prompt-based interaction and generative AI tools is a plus.

Responsibilities

• Lead cross-platform video planning and local channel strategies.
• Translate strategies into innovative video plans and build client relationships.
• Promote video expertise and knowledge sharing within the agency.
• Establish efficient planning and buying processes with attention to detail.
• Collaborate with Precision teams for digital execution and campaign maintenance.

Skills

Video landscape awareness

Communication skills

Analytics coaching

Willingness to travel

AI tools familiarity

Education

Four-year college degree

Job description

Digitas Boston is seeking an Associate Planner to lead cross-platform video planning and local channel execution, with a focus on streaming. You will translate strategy into actionable video plans while cultivating strong client relationships.

You’ll collaborate with internal teams to deliver high-quality planning and buying, stay current on local formats, and share knowledge to elevate the agency’s video capabilities. Travel may be required as needed.