Associate Planner, Cross-Platform Video Strategy

Publicis Groupe

Boston, Northern (MA, KY)

Hybrid

USD 50,000 - 71,000

Full time

9 days ago

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Benefits offered by this job

Medical coverage

Dental coverage

Vision benefits

401K

Paid time off

Job summary

Publicis Groupe is seeking an Associate Planner to lead cross-platform video planning and local-channel strategies, focusing on streaming and national/local TV. The role emphasizes building strong client relationships and translating marketing strategies into actionable video plans.

The ideal candidate has a four-year college education, strong communication skills, and a passion for the evolving video landscape.

Qualifications

Four-year college education, preferably with agency/marketing experience.
Strong communication and problem-solving skills and ability to work in a team.
Ability to teach and share analytic skills, mentor others, and grow the team.
Willingness to travel as needed; open to new places and ideas.
Familiarity with prompt-based AI tools (e.g., ChatGPT, Google Gemini, DALL·E) is a plus.

Responsibilities

Lead the team in cross-platform video planning and execution, translating strategies into video plans and building client relationships.
Deliver high-quality planning and buying for clients with data-driven insights.
Establish operational processes and maintain flawless attention to detail.
Collaborate with Precision teams for digital execution and cross-functional communication.
Embrace local formats (local TV, radio, OOH) in addition to national video.