Video Planning Associate: Local & Streaming Specialist

Publicis Groupe Holdings B.V; Boston (MA); On-site; USD 51,000 - 71,000; Full time

Job summary

Digitas is seeking a stellar Associate Planner to lead cross-platform video planning and local channels, with a focus on streaming. You’ll collaborate across teams, turning strategies into concrete video plans while building strong client relationships.

You’ll stay ahead of the evolving video landscape, bringing expertise to planning and buying with data-driven insights. The role requires adaptability, strong communication, and a willingness to learn, with travel as needed.

Qualifications

• Four-year college education; agency/marketing internship adds value.
• Inspired by rapid video landscape changes and eager to learn.
• Excellent communication; teamwork and problem-solving under pressure.
• Strong ability to teach analytic skills to others and inspire growth.
• Willing to travel as needed.
• Familiarity with prompt-based AI tools (ChatGPT, Gemini, DALL·E, Midjourney) is a plus.

Responsibilities

• Stay up-to-date on video offerings across national/local TV, streaming, and addressable TV.
• Promote a culture of shared learning and raise video expertise visibility.
• Deliver high-quality planning and buying using data and research.
• Establish operational processes with attention to detail.
• Collaborate with Precision teams for digital execution and campaign maintenance.
• Learn local formats like local TV, radio, and OOH in addition to national video.

Skills

Exceptional communication skills

Analytic skills

Willingness to travel

AI tools familiarity

Education

Four-year college education (agency/marketing work or internship experience)

Tools

Prompt-based AI tools (ChatGPT, Gemini, DALL·E, Midjourney)

Job description

Digitas is seeking a stellar Associate Planner to lead cross-platform video planning and local channels, with a focus on streaming. You’ll collaborate across teams, turning strategies into concrete video plans while building strong client relationships.

You’ll stay ahead of the evolving video landscape, bringing expertise to planning and buying with data-driven insights. The role requires adaptability, strong communication, and a willingness to learn, with travel as needed.