Associate Planner, Video Investment

Publicis Groupe; Boston, Northern (MA, KY); On-site; USD 50,000 - 71,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision benefits

401K

Paid time off

Job summary

Publicis Groupe is seeking an Associate Planner to lead cross-platform video planning and local-channel strategies, focusing on streaming and national/local TV. The role emphasizes building strong client relationships and translating marketing strategies into actionable video plans.

The ideal candidate has a four-year college education, strong communication skills, and a passion for the evolving video landscape.

Qualifications

• Four-year college education, preferably with agency/marketing experience.
• Strong communication and problem-solving skills and ability to work in a team.
• Ability to teach and share analytic skills, mentor others, and grow the team.
• Willingness to travel as needed; open to new places and ideas.
• Familiarity with prompt-based AI tools (e.g., ChatGPT, Google Gemini, DALL·E) is a plus.

Responsibilities

• Lead the team in cross-platform video planning and execution, translating strategies into video plans and building client relationships.
• Deliver high-quality planning and buying for clients with data-driven insights.
• Establish operational processes and maintain flawless attention to detail.
• Collaborate with Precision teams for digital execution and cross-functional communication.
• Embrace local formats (local TV, radio, OOH) in addition to national video.

Skills

Communication skills

Analytic skills

Team collaboration

Willingness to travel

AI tools familiarity

Education

Four-year college education

Job description

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

Right now, we’re looking for a stellar Associate Planner who’ll lead the team in bringing that transformation to life through cross-platform video and local channels – with a focus on the ever-evolving streaming landscape.

Sound like you? Read on.

Responsibilities

What you’ll do:

You’ll become known within the company as an expert on the advanced video landscape, collaborating with the team on day-to-day projects, and artfully translating strategies into innovative video plans – all while building robust client relationships.

Day to day, that looks something like this:

• Staying up-to-date on the latest video offerings in the marketplace spanning national & local linear TV, streaming video and addressable TV, meeting with vendors to discuss product roadmaps and agency wishlists, building deep partner relationships, etc
• Promoting a culture of shared learning and increasing visibility of video expertise within the agency
• Delivering high-quality planning & buying for clients, serving up a smart, thoughtful understanding of how video can achieve (and exceed) objectives and goals, using data & research
• Establishing operational processes & executing with flawless attention to detail
• Partnering with Precision teams who will handle digital execution and campaign maintenance, working cross-functionally to spread video knowledge and establish continuous communication with the activation team
• A willingness to learn about and embrace local formats like local TV, radio, and OOH – which our team often advises on in addition to national video

Qualifications

We’re looking for an ace Associate Planner who is also a delight to work with, which usually includes:

• A four-year college education (preferably with some agency/marketing work or internship experience)
• An awareness of the video space – you are inspired by the rapid changes happening within it – and have a hunger to learn
• Exceptional communication skills – you’re skilled at working on a team, and problem solving and being flexible so you can roll with whatever challenges arise, client or internal
• A strong, proven ability to teach analytic skills to others, developing, encouraging, and inspiring them to grow
• Willingness to travel as needed – you’re open to new places, new faces and new ideas
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Additional information

Our Publicis Groupe motto "Viva La Différence" means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $50,065.00 - USD $70,784.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/1/2026.