Video Lead

Foundation; United States; Remote; CAD 88,000 - 110,000; Full time

Job summary

Foundation helps B2B tech and SaaS brands get found, cited and recommended when their buyers ask AI for solutions. We seek a Video Lead to own how video is made, scaled, and improved across channels, with YouTube at the core.

You will shape scripts, hooks, pacing, thumbnails and descriptions, and drive the engine that makes video discoverable by AI and human audiences. You will lead a team of video specialists, partner with production resources, and set SOPs, workflows and QA standards while

Qualifications

• 8+ years in video, including growing YouTube channels for B2B brands.
• Built and run a video production engine with budgets, timelines and quality controls.
• Strong opinions on scripts, hooks, pacing, packaging and descriptions.
• Hands-on time with AI tools for video creation and optimization (VidIQ, HeyGen, ElevenLabs, Higgsfield).
• Experience teaching others and raising the bar for team members.

Responsibilities

• Execution: own how video gets made, choose and manage partners, scale without losing quality.
• Lead and develop video specialists across pods to meet demand.
• Own the video craft: scripts, hooks, pacing, thumbnails, titles and descriptions.
• Set methods and SOPs, support QA, close skills gaps, run technical interviews for hires.
• Collaborate with GEO/AEO Marketing Directors to identify clients and grow video adoption.
• Spot new offerings in video for AI visibility and ensure sellable delivery.
• Educate clients and support pitches where video expertise wins the deal.

Skills

Video production engine

YouTube growth

Team leadership

AI in video workflows

Vendor management

Tools

VidIQ

HeyGen

ElevenLabs

Higgsfield

Job description

About Foundation

Foundation helps B2B tech and SaaS brands get found, cited and recommended when their buyers ask AI for solutions. We do it through Generative Engine Optimization (GEO): the research, content, distribution and optimization that build a brand's presence across LLMs, search, Reddit, YouTube and the sources they draw on.

Mission of the Role

You own video at Foundation: how we make it, how good it is, and how it grows. Our video work exists to get clients found and cited in AI search and on YouTube. You build the engine that delivers it well, at scale.

Video covers YouTube first, plus on-page video and short-form where it supports visibility, and the craft behind it: scripts, hooks, pacing, packaging and thumbnails.

Reports to: Head of Organic & AI Visibility. Direct reports: video specialists

What you’ll own:

• Execution. You own how video gets made at Foundation: whether we build an in-house team, use a bench of freelancers, partner with a production company, or mix them. You choose and manage the partners, set the workflow, and make it run at scale without losing quality.


• Your team. You manage and develop the video specialists who aren’t yet placed in pods. The resource manager staffs them across pods. As video demand grows, they move into pods and stay on your dotted line.


• The video craft. You own what good video looks like: scripts, hooks, pacing, thumbnails, titles, descriptions, and how a video gets found on YouTube and cited by AI assistants. The Creative Director’s quality gate holds video to your standard.


• The standard. You set methods and SOPs, support QA, spot and close skills gaps, give input on reviews, and run the technical interview for every video hire.


• Growth across every book. You work with the GEO/AEO Marketing Directors to find clients who should be buying video and aren’t yet, and help them pitch it.


• New offerings. You spot what’s next in video for AI visibility and make it sellable and deliverable.


• Client education and sales support. You run working sessions for clients and join pitches where your expertise wins the deal.

What you bring:

• 8+ years in video, including growing YouTube channels for B2B brands, with channel results you can show and explain.


• You’ve built and run a video production engine: in-house, freelance or agency partners, with budgets, timelines and quality you can talk through.


• Strong opinions on the whole engine: scripts, thumbnails, pacing, packaging and descriptions. You can look at a video and say exactly why it will or won’t perform.


• You’ve already built things with AI: agents, tools or workflows you use in your real work, and you can show us how you built them. Hands-on time with tools like VidIQ, HeyGen, ElevenLabs or Higgsfield counts. If you haven’t built with AI yet, this role isn’t the right fit right now.


• Experience teaching others and raising the bar for people who don’t report to you. A channel of your own is a strong plus.

Position Details:

Full-time (Monday to Friday, ~40 hours/week), Full Remote

Target Location: Canada, USA

Compensation: Base salary 88k–110k depending on experience and location

Variable compensation: Target 15% of base, tied to KPIs

Where you land in the range depends on experience. US ranges may be adjusted for cost of labor in your state. Benefits are on top of base.