Marketing Strategist (YouTube)
Foundation Marketing
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Benefits offered by this job
Job summary
Foundation Marketing is seeking a Marketing Strategist (YouTube) to design and lead data-driven YouTube campaigns that drive client pipeline growth. You will own end-to-end channel strategy, including content, packaging, and performance optimization, while partnering with GEO/SEO, Creative, and production teams.
The role emphasizes analytical rigor, creative insight, and clear storytelling to senior clients and internal stakeholders.
Qualifications
- 5+ years in YouTube strategy or channel growth in B2B or SaaS preferred.
- Proven success growing YouTube channels with measurable outcomes.
- Strong analytical and reporting skills with common tools.
- Experience managing video production ecosystems (scripting, editors, creators).
- Clear written and verbal communication; translate insights into strategy.
- Excellent presentation and client-facing skills.
Responsibilities
- Develop and execute data-driven YouTube strategies aligned with client objectives.
- Analyze YouTube Analytics, VidIQ data, retention curves, and traffic trends.
- Own packaging strategy: titles, thumbnails, descriptions, chapters, Shorts.
- Source and brief on-camera talent and creators for each client.
- Lead planning sessions with GEO/SEO, Creative, and production teams.
- Conduct channel audits and recommend improvements.
- Build scalable playbooks and documentation for strategy execution.
- Leverage AI tools to speed production while maintaining quality.
- Present findings and recommendations to clients and internal stakeholders.
- Mentor junior strategists in analytical depth and communication.
- Align video initiatives with broader KPIs.
Skills
Tools
Job description
Foundation is an AI visibility marketing agency that drives pipeline growth for mid-market and enterprise B2B tech and SaaS companies. We help our clients generate pipeline through content engineered to distribute across LLMs, search, social, communities like Reddit, and every channel their buyers actually use.
The mission of the Marketing Strategist (YouTube) is to design and lead YouTube strategies that drive measurable business growth for our clients. YouTube is one of the highest-value GEO channels we invest in. It shapes what buyers watch, what Google surfaces, and what LLMs cite. This role owns channel strategy end to end: what gets made, who appears on camera, how each video is packaged, and how the program performs. It combines deep analytical thinking with strong creative instincts, partnering across teams, production partners, and clients to turn performance data into actionable strategy.
- Develop and execute comprehensive, data-driven YouTube strategies aligned with client objectives and pipeline goals.
- Analyze YouTube Analytics, VidIQ data, retention curves, search and suggested traffic, and LLM citation trends to uncover strategic opportunities for channel growth.
- Own packaging strategy across accounts: titles, thumbnails, hooks, descriptions, chapters, and Shorts.
- Source, vet, and brief on-camera talent and creators who fit each client's audience and category.
- Lead collaborative planning sessions with GEO/SEO, Creative, and production teams (internal and external partners) to ensure video programs operate as cohesive systems.
- Conduct recurring channel audits, identifying growth gaps and recommending improvements.
- Build scalable frameworks, playbooks, and documentation to standardize strategy execution across accounts.
- Use AI tools throughout the workflow (research, scripting support, optimization) to compress production time and cost without sacrificing quality.
- Present strategic findings, performance outcomes, and recommendations to clients and internal stakeholders with clarity and authority.
- Mentor junior strategists by modeling analytical depth, structured thinking, and professional communication.
- Maintain alignment between video initiatives and larger digital marketing and business KPIs.
- Are energized by solving complex problems through data and clear frameworks.
- Can watch a video, explain why it held attention at 0:45 and lost it at 2:10, and fix it in the next brief.
- Enjoy communicating insights backed by evidence and logic, helping others understand the "why" behind each strategy.
- Thrive in environments that balance creative thinking with analytical precision.
- Take pride in refining strategies through iteration and measurement.
- 5+ years in YouTube strategy, video content strategy, or channel growth. B2B or SaaS experience strongly preferred.
- Proven success growing YouTube channels or video programs that achieve measurable business outcomes.
- Advanced analytical and reporting skills (e.g., YouTube Studio, VidIQ or TubeBuddy, Google Analytics, Google Search Console, Ahrefs, HubSpot). Familiarity with AI visibility platforms such as Profound is a plus.
- Experience managing video production ecosystems: scripting, creators, editors, and outside production partners.
- Clear written and verbal communication. Able to translate complex insights into clear, persuasive narratives.
- Exceptional ability to present and deliver consultative value to clients and stakeholders, focusing on evidence and structured recommendations.
- Achievement rate of channel-related KPIs (watch time, click-through rate, retention, subscriber growth).
- Strategic deliverables delivered on time and to spec.
- Growth in qualified traffic, pipeline, and conversions tied to video initiatives.
- Client satisfaction with clarity and usefulness of strategy.
- Efficiency gains through improved systems, playbooks, and AI-assisted workflows.
- Full-time (Monday to Friday, ~40 hours/week), Full Remote
- Target Location: Global
- Compensation: Base salary $70k–95k CAD depending on experience and location, OTE $80k–115k CAD
We will give you a budget to buy the gadgets and tech you need to execute.
Note: This benefit is available to residents of Canada only.
Flexible work environment—we expect you to work hard, but give you the freedom to do it in your preferred setting.
We offer time off for all National Holidays. Whether you’re living in Canada, the US, Australia or Japan — you’ll get those days off.
Two weeks minimum paid vacation days.
We cover all team members’ costs for gym or yoga memberships. You have to keep the mind right to keep the grind right.
Note: This benefit is available to residents of Canada only.
Learning is very important in our culture! We offer a monthly stipend to encourage you to buy books, listen to webinars, and purchase materials that will help you grow professionally and personally.
We offer a competitive dental and healthcare benefits plan for colleagues and their families.
Note: This benefit is available to residents of Canada only.
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