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Foundation seeks a fractional Video Director to own the video program from strategy through production to quality. You’ll source partners, set quality standards, build workflows and stand behind the work with clients.
Videos are discovery-focused across YouTube and social clips; you will manage vendors, drive cost efficiency, and mentor the team to scale quality.
We're looking for a fractional Video Director to own our video program from strategy through production to quality.
Video has become one of our fastest-growing services. We have more than 100 videos in production across clients right now. Our current setup of agencies, freelancers and an overstretched producer isn't scaling on quality or cost. You'll fix that. That means sourcing the right partners, setting the quality bar, building the workflow, and standing behind the work with clients.
The work doesn't look like a traditional brand shoot. Our videos are built to be found and cited. That means YouTube videos, social-friendly clips, expert interviews and explainers that answer the questions buyers ask AI. Clarity and usefulness matter more than production polish.
Foundation helps B2B tech and SaaS brands get found, cited and recommended when buyers ask AI for solutions. We do the research, content, distribution and optimization that build a brand's presence where AI and buyers look: LLMs, search, Reddit and YouTube. We work with B2B brands across SaaS, HR and payroll tech, financial services, insurance and higher education.
YouTube is one of the sources AI tools regularly cite. Video done well makes our clients more likely to show up in the answer.