Video-First Social Media Lead: Strategy & Creation

Asana; Chicago (IL); Hybrid; USD 147,000 - 167,000; Full time

Benefits offered by this job

Mental health, wellness & fitness

Career coaching & support

Inclusive family building benefits

Long-term savings or retirement plans

In-office culinary options

Job summary

United States Digital Space LLC is seeking a Social Media Lead to own the company's voice across LinkedIn, X, YouTube, Instagram, TikTok, and Reddit. This is a builder's role — hands-on and video-first, setting strategy, writing briefs, and producing content end-to-end.

You'll partner with Marketing, Product, Comms, R&D, and executives, balancing competing asks to drive business impact while staying ahead of platform shifts. Base salary is $147,000–$167,000 with hybrid Chicago office.

Qualifications

• 8–10 years of experience in social media or digital marketing.
• Strong editorial instincts with a clear, compelling voice across channels.
• Hands-on, video-first production ability from scripting to editing.
• Deep platform fluency across LinkedIn, X, YouTube, Instagram, TikTok and Reddit.
• Ability to translate analytics into actionable content strategy.
• Willingness to learn and apply AI tools to content creation.

Responsibilities

• Own the company's social presence across LinkedIn, X, YouTube, Instagram, TikTok, and Reddit with a calendar and content that drives impact.
• Create and produce original video-first content end-to-end, partnering with the creative team as needed.
• Concept and execute social campaigns tied to product launches and events with a cohesive narrative.
• Stay ahead of platform shifts and cultural moments to keep the voice authentic.
• Be a proactive partner, bringing stories and POV to the table to test business impact.
• Engage authentically with communities and manage feedback in collaboration with PR/Comms.
• Monitor performance, translate analytics into strategy, and prioritize requests.
• Steward the company brand across social channels.

Skills

Social strategy

Video production

Editorial instincts

Platform fluency

AI tools adoption

Data-driven decision making

Tools

Video editing software

AI content tools

Graphic design basics

Scripting & copywriting

Job description

United States Digital Space LLC is seeking a Social Media Lead to own the company's voice across LinkedIn, X, YouTube, Instagram, TikTok, and Reddit. This is a builder's role — hands-on and video-first, setting strategy, writing briefs, and producing content end-to-end.

You'll partner with Marketing, Product, Comms, R&D, and executives, balancing competing asks to drive business impact while staying ahead of platform shifts. Base salary is $147,000–$167,000 with hybrid Chicago office.