Vice President, YouTube Strategy Channel Lead

JPMorgan Chase & Co.; Columbus (OH); On-site; USD 180,000 - 260,000; Full time

Job summary

JPMorgan Chase & Co. is seeking a VP-level YouTube Strategy Channel Lead to own our flagship Chase channel end-to-end, shaping programming vision and driving growth across long-form, Shorts, and live content.

The role partners with creative, brand, product, PR, legal, and marketing to deliver compelling, compliant content that wins in search, suggested feeds, and Shorts. A high-visibility, impact-first position.

Qualifications

• Proven experience owning and growing a YouTube channel with measurable results.
• 7+ years managing professional social channels and editorial programming.
• Deep understanding of YouTube algorithms, search and discovery.
• Strong fluency in video workflows and ability to edit or provide feedback.
• Excellent writing and editorial judgment.
• Experience with content management/scheduling tools and major social platforms.
• Passion for personal finance and helping people make smarter money decisions.

Responsibilities

• Define and execute a comprehensive YouTube channel strategy that drives sustainable growth across reach, engagement, and subscribers.
• Own the programming roadmap across long-form, Shorts, and live, including franchises/series and editorial cadence.
• Lead SEO/discovery optimization: titles, descriptions, tags, thumbnails, and end screens.
• Run structured experiments to improve CTR, watch time, retention, and returning viewers.
• Set, track, and socialize KPIs, delivering regular reporting to senior stakeholders.
• Partner with creative teams to ensure on-brand, compliant content.
• Represent CCB Social as the primary YouTube strategy owner in cross-functional forums.
• Share platform learnings and playbooks to drive consistency and scale.
• Build community through comment strategy and creator-style engagement.
• Coordinate with product/editorial teams to stay ahead of platform changes.
• Manage content calendars and production workflows.

Skills

YouTube strategy

Editorial programming

Audience development

Stakeholder management

Data-driven mindset

Content optimization

Video feedback

Education

Bachelor’s degree in Communications, Journalism, English, Marketing, or related field

Tools

Sprinklr

Job description

Chase is one of the most-followed financial brands, connecting with millions across Facebook, Instagram, LinkedIn, Reddit, X, and YouTube. Our Social Media team creates audience-first, culturally relevant content that helps people take control of their financial futures. We’re looking for atop-performing YouTube strategist and operatorto own a flagship Chase channel end-to-end—setting the programming vision, driving measurable growth, and raising the creative baracross long-form, Shorts, and live.

As aVice President, YouTube Strategy Channel Leadwithin Consumer & Community Banking (CCB), you will be theownerof YouTube channel strategy and performance. You will partner closely with creative, brand, product, public relations, legal, and marketing teams to deliver content that is compelling, compliant, and designed to win in YouTube search, suggested, and Shorts feeds. This is a highly visible role where you will influence how Chase shows up on the world’s largest video platform—and build systems that scale.

Job responsibilities

• Define and execute acomprehensive YouTube channel strategythat drives sustainable growth in reach, engagement, watch time, and subscribers—acrossSEO, discovery, and geo considerations.
• Own theprogramming roadmapacross long-form, Shorts, and live: franchises/series, formats, content mix, and editorial POV; build aneditorial operating model: content calendar, publishing cadence, seasonal tentpoles, playlist architecture, and cross-channel content packaging.
• Lead optimization forSEO/AEO and in-feed discovery: titles, descriptions, tags, thumbnails, chaptering, and end screens—grounded in audience intent and performance data.
• Run structured experiments (e.g.,thumbnail/title A/B testing, format tests, timing tests) to improve CTR, average view duration, audience retention, and session growth; analyze performance inYouTube Studio and related analytics tools; translate insights into clear programming decisions and creative feedback.
• Set, track, and socialize KPIs (subscriber growth, watch time, CTR, retention, returning viewers, etc.), deliveringregular reporting and recommendationsto senior stakeholders.
• Partner with creative teams from briefing through post-production to ensure content isbest-in-class, on-brand, and aligned to legal/compliance guidelines.
• Represent CCB Social as theprimary YouTube strategy ownerin cross-functional forums and pilots, including AEO/GEO testing.
• Share platform learnings and playbooks across editorial and social teams to drive consistency, speed, and scale.
• Build community and loyalty through comment strategy, moderation, Community posts, and creator-style engagement that supports a positive environment.
• Serve as the primary point of contact withYouTube product/editorial teams, staying ahead of new features, betas, and platform changes.
• Manage content calendars and production workflows; coordinate with marketing, SEO and PR to align publishing with broader initiatives.

Required qualifications, capabilities, and skills:

• Proven experienceowning and growing a YouTube channelwith measurable results
• 7+ yearsmanaging professional social channels and editorial programming; Bachelor’s degree in Communications, Journalism, English, Marketing, or related field (or equivalent practical experience).
• Deep understanding ofYouTube algorithms, search/discovery, SEO/geo strategy, analytics, and audience development; demonstrated ability to crafthigh-performing titles, descriptions, and thumbnailsgrounded in audience intent and experimentation.
• Strong fluency in video workflows (pre-pro, production, post); able to edit or provide crisp, actionable creative feedback.
• Excellent writing and editorial judgment (clarity, accuracy, tone, and detail orientation).
• Proven ability to manage direct reportsand influence senior stakeholders across high-visibility workstreams.
• Data-driven mindset with strong communication and presentation skills (turning insights into decisions): experience with content management/scheduling tools (e.g.,Sprinklr) and major social platforms.
• Passion for personal finance and helping people make smarter money decisions.
• Establish a clear channel strategy, measurable KPI framework, and operating cadence.
• Launch/scale repeatable formats that improve retention and returning viewership; demonstrate sustained improvements in key metrics (CTR, watch time, retention) through disciplined testing.

• Create a reliable cross-functional workflow that increases throughput while maintaining quality and compliance.

Preferred qualifications, capabilities, and skills:

• Experience within financial services, media, news, or content-driven organizations.
• Familiarity with accessibility best practices (captions, metadata, inclusive design).
• Graphic design and/or public relations experience.
• 3+ yearsowning channel strategy for a brand or publisher