Channel Strategy & Optimization - Senior Associate

JPMorganChase; Wilmington (DE); On-site; USD 120,000 - 160,000; Full time

Job summary

JPMorganChase in the United States seeks a Channel Strategy & Optimization Senior Associate to drive performance across owned digital channels, shaping strategy and governance to meet targets.

You will translate insights into executive communications, collaborate with multiple teams, and help optimize campaigns through data‑driven, scalable approaches.

Qualifications

• Bachelor’s degree in marketing or relevant business field.
• Proven experience in digital marketing analytics and performance measurement.
• Executive communication skills for senior stakeholders and LOB partners.
• Strong governance, problem-solving, and project management abilities.

Responsibilities

• Expand channel strategy to support LOB priorities and targets.
• Share recommendations through playbooks, insights, and analytics.
• Partner with CSO teams to align marketing plans and experiments.
• Enhance default strategy to improve customer experience and incrementals.
• Assess LOB performance across channel, page, and full‑funnel levels.
• Oversee governance of channel pages, placements, and experiments.
• Create executive‑level presentations to socialize insights.
• Collaborate to optimize targeting, creative, placement, and frequency.
• Integrate AI and automation to reduce manual operations.

Skills

Analytical capability

Executive communication

Stakeholder management

Project management

Independent work

Education

Bachelor’s degree in marketing or related field

Master’s degree (plus)

Tools

Adobe

Analytics

Tableau

Job description

Job Summary

The Performance Marketing Owned Media Channel Strategy and Optimization (CSO) team is responsible for driving growth and efficiency across owned digital marketing channels (e.g., Chase.com, Chase Mobile, email) within the Consumer & Community Banking Marketing division. We leverage data, technology, and creative strategies to optimize performance, maximize ROI, and deliver best‑in‑class customer experiences.

As a Channel Strategy & Optimization Senior Associate on the Pages and Placements team, you will lead the channel strategy and performance analysis across owned digital marketing channels. This is a highly visible, strategic role with significant interaction with cross‑functional teams across the firm. You will assess marketing effectiveness at the channel, page, placement, and full‑funnel levels; design analytics frameworks and execute governance processes; and partner with dedicated teams to develop channel and marketing strategies that support Line of Business (LOB) top priorities, objectives, and targets. You will translate insights into executive‑ready communications and clear recommendations, ensuring campaigns meet or exceed performance benchmarks. You will partner closely with channel stakeholders to bring the highest‑priority initiatives to life through a combination of strategy, measurement rigor, and scalable operating mechanisms.

Job Responsibilities

• Expand channel strategy to create holistic solutions that support LOB top priorities, objectives, and targets, moving away from reactive, placement‑specific requests.
• Share recommendations and best practices through channel expertise, the pages and placements playbook, strategic insights, and analytics.
• Partner closely with CSO Relationship Management, CSO Reporting & Innovation, Ad Frameworks, P&I, Ad Ops, and other teams to maintain insight into all LOB marketing plans and experiments and leverage accordingly.
• Enhance default strategy to ensure customers receive the best possible experience and create incremental business.
• Assess LOB performance at the channel, page, placement, and full‑funnel levels to understand marketing effectiveness.
• Manage and drive oversight in the governance and execution of channel pages, placements, and experimentation launches and revisions.
• Create and communicate executive‑level presentations and messages to socialize insights and decisions.
• Partner with Owned Media Optimization, Experimentation, Product, and Marketing Execution teams to create and execute strategies for exception requests, communicate and explain decisions to LOBs, and create a governance playbook to streamline end‑to‑end processes.
• Partner with the Owned Media Optimization team to dive deep into campaign strategies to optimize targeting, creative, placement strategy, and frequency caps.
• Monitor weekly and monthly results to detect significant changes; investigate root causes, strengthen channel strategy.
• Integrate AI and automation into channel marketing workflows to proactively reduce manual operations and enhance campaign efficiency.

Required Qualifications, Capabilities And Skills

• Bachelor’s degree in a marketing or relevant business field (e.g., digital product, marketing analytics).
• 4+ years of hands‑on experience in digital marketing analytics, marketing technology, performance measurement, and experimentation in web or app channels.
• Strong analytical capability and proficiency with data analysis tools and platforms (e.g., Adobe, Analytics, Tableau) with the ability to structure and solve complex problems.
• Executive communication skills to develop and present insights clearly to senior stakeholders and LOB partners, including decisions and their rationale.
• Strong stakeholder and relationship management, problem‑solving, and business judgment to balance speed, governance, and performance outcomes.
• Project management skills with proven ability to effectively manage multiple projects in a fast‑paced, dynamic environment.
• Ability to work independently with minimal oversight from leadership.

Preferred Qualifications, Capabilities And Skills

• Master’s degree is a plus.

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to meet all their financial needs.

We offer a competitive total rewards package, including base salary determined by role, experience, skill set and location, as well as commission‑based pay and/or discretionary incentive compensation for eligible roles. A range of benefits and programs is available to meet employee needs, including comprehensive health care coverage, on‑site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Detailed compensation and benefits information will be provided during the hiring process.

Equal Opportunity Employer / Disability / Veterans

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal‑opportunity employer and place a high value on diversity and inclusion. We do not discriminate on the basis of any protected attribute. We also make reasonable accommodations for applicants’ and employees’ religious practices and mental or physical disability needs. For more information about requesting an accommodation, visit our FAQs.

About The Team

Our Consumer & Community Banking division serves Chase customers through personal banking, credit cards, mortgages, auto financing, investment advice, small‑business loans and payment processing. We lead the U.S. in credit card sales and deposit growth and offer the most‑used digital solutions, ranking first in customer satisfaction. Marketing & Communications shape the firm’s brand, protect and grow the firm’s reputation, deepen customer relationships, and deliver data‑driven marketing campaigns through Chase.com, the mobile app, and other channels.