Position Summary
The Vice President, Major Accounts/Vice President Sales is a senior sales leader responsible for driving revenue growth through the acquisition of new national accounts and the expansion of existing major and strategic customer relationships. Reporting to the Chief Revenue Officer, this role will lead the strategy and execution of Smart Care Solutions' enterprise and national account sales initiatives, with direct accountability for developing new business, increasing share of wallet within existing customers, and securing long-term strategic partnerships.
This leader will identify, pursue, and close high-value commercial opportunities with large, multi-location organizations, including quick-service restaurants (QSR), full-service restaurants (FSR), and other customers with significant commercial foodservice equipment service needs. The role will develop executive-level customer relationships, lead complex sales pursuits and negotiations, and collaborate with operations and other internal stakeholders to deliver scalable, profitable service solutions.
As a key member of the commercial organization, the Vice President, Major Accounts will partner closely with the Chief Revenue Officer to execute growth priorities, strengthen Smart Care Solutions' national market position, and deliver measurable results in revenue, account expansion, new customer acquisition, and profitability.
Key Responsibilities
Sales Strategy and Revenue Growth
- Partner with the Chief Revenue Officer to develop and execute strategies for acquiring new national accounts and expanding existing major customer relationships.
- Translate commercial growth objectives into actionable sales plans, account strategies, and measurable performance targets.
- Own the major and national account sales pipeline, ensuring a consistent flow of qualified opportunities and disciplined execution from prospecting through contract close.
- Identify new markets, customer segments, and strategic opportunities that align with Smart Care Solutions' capabilities and growth priorities.
- Develop strategies to increase revenue, service penetration, contract value, and profitability across targeted accounts.
- Provide the CRO with regular updates on sales performance, pipeline health, forecasted revenue, competitive activity, and progress against growth objectives.
National Account Acquisition and Business Development
- Lead the pursuit and acquisition of high-value national and enterprise customers, with a focus on large, multi-location restaurant groups, QSR and FSR brands, franchise organizations, and other strategic commercial customers.
- Develop and execute targeted prospecting strategies to engage senior decision-makers and build relationships with prospective national accounts.
- Personally lead complex sales opportunities, including discovery, solution development, presentations, proposals, commercial negotiations, and contract execution.
- Build a sustainable pipeline of strategic opportunities through executive networking, industry relationships, referrals, market intelligence, and proactive business development.
- Position Smart Care Solutions as a preferred service partner by demonstrating the value of its service capabilities, geographic reach, technical expertise, and ability to support customers across multiple locations.
- Establish and maintain relationships with senior executives, procurement leaders, facilities executives, and operations decision-makers at targeted organizations.
Major Account Expansion and Strategic Growth
- Drive incremental revenue within existing major accounts by expanding service agreements, increasing service penetration, and securing business across additional locations, regions, brands, and business units.
- Develop strategic growth plans for key accounts, identifying opportunities to increase customer value, strengthen relationships, and capture additional business.
- Lead executive-level business reviews focused on account performance, customer priorities, service opportunities, and future growth.
- Identify opportunities to expand the scope of existing agreements and develop broader, long-term commercial partnerships.
- Partner with internal stakeholders to address customer needs, resolve escalated commercial issues, and protect account retention and profitability.
Commercial Negotiations and Account Economics
- Lead complex national account negotiations, including pricing, contract terms, service-level commitments, and multi-location agreements.
- Develop commercially sound proposals that balance customer requirements, competitive positioning, service delivery capabilities, and profitability.
- Partner with finance and operations to evaluate deal economics, pricing assumptions, implementation requirements, and financial risks before committing to significant customer agreements.
- Ensure national account opportunities meet established financial and commercial objectives.
- Maintain executive-level relationships throughout the sales process and