Vice President, Revenue

Carolina Core FC; High Point (NC); On-site; USD 1 - 2; Full time

Job summary

Carolina Core FC is seeking a Vice President of Revenue to lead the club’s commercial revenue strategy across Ticket Sales, Corporate Partnerships and Merchandise, with accountability for annual revenue and profitability goals.

This role emphasizes building and coaching high-performing teams, closing strategic corporate partnerships, and aligning sales priorities with Marketing and Finance to drive sustainable growth for the organization.

Qualifications

• 8+ years in revenue generation or commercial leadership.
• Experience building high-performing sales teams.
• Proven ability to close B2B partnerships and negotiate.
• Understanding of both B2B and B2C revenue models.
• Bachelor’s degree preferred in related field.

Responsibilities

• Lead revenue strategy and performance across Ticket Sales, Corporate Partnerships and Merchandise, with accountability for annual revenue and profitability goals.
• Build, coach and develop high-performing revenue teams, establishing clear expectations, sales disciplines, performance standards and accountability.
• Develop leaders and sellers within each revenue function through regular coaching, pipeline reviews, deal strategy, training and performance management.
• Establish and oversee strategies for new business, renewals, retention, pricing, packaging and inventory optimization.
• Maintain strong visibility into sales activity, pipelines, proposals, renewals, close rates and other key performance indicators.
• Establish rigorous forecasting practices and provide leadership with accurate monthly, quarterly and annual revenue projections.
• Personally develop, support and close high-value, strategic corporate partnerships that warrant executive-level involvement while empowering the Corporate Partnerships team to own and close the broader partnership pipeline.
• Ensure revenue teams have the tools, data, collateral, processes and resources necessary to perform at a high level.
• Oversee merchandise strategy, including revenue growth, product mix, inventory management and opportunities to strengthen both matchday and year-round sales.
• Identify new revenue opportunities, customer segments and commercial partnerships based on market intelligence, organizational priorities and customer behavior.
• Partner with Marketing to strengthen lead generation, customer acquisition, retention and partner value.
• Collaborate with Finance on budgets, forecasts, pricing, profitability and ongoing performance against financial goals.
• Serve as a member of the organization’s leadership team, contributing a commercial perspective to broader company strategy and decision-making.

Skills

Revenue leadership

Sales leadership

Forecasting

Partnership development

Pipeline management

Team coaching

Negotiation

Strategic thinking

Education

Bachelor’s degree (business/sales/related)

Job description

Position Summary

The Vice President of Revenue is responsible for leading Carolina Core FC’s commercial revenue strategy across Ticket Sales, Corporate Partnerships and Merchandise, with accountability for achieving annual revenue and profitability goals.

Position Summary

This role is first and foremost a revenue leader and team builder. The VP of Revenue will develop the strategy, systems, talent and accountability necessary to build high-performing sales teams and consistently deliver against company goals. Rather than serving as the organization’s primary individual seller, this leader will coach and develop the team, strengthen sales execution, and ensure clear visibility into performance and pipeline. The VP will also play an active role in cultivating and closing large, strategic corporate partnerships where executive-level involvement can meaningfully advance the opportunity. As a member of the leadership team, the VP of Revenue will work closely with Marketing, Finance, Operations and organizational leadership to identify growth opportunities and align commercial priorities with the company’s broader strategy.

Key Responsibilities

• Lead revenue strategy and performance across Ticket Sales, Corporate Partnerships and Merchandise, with accountability for annual revenue and profitability goals.
• Build, coach and develop high-performing revenue teams, establishing clear expectations, sales disciplines, performance standards and accountability.
• Develop leaders and sellers within each revenue function through regular coaching, pipeline reviews, deal strategy, training and performance management.
• Establish and oversee strategies for new business, renewals, retention, pricing, packaging and inventory optimization.
• Maintain strong visibility into sales activity, pipelines, proposals, renewals, close rates and other key performance indicators.
• Establish rigorous forecasting practices and provide leadership with accurate monthly, quarterly and annual revenue projections.
• Personally develop, support and close high-value, strategic corporate partnerships that warrant executive-level involvement while empowering the Corporate Partnerships team to own and close the broader partnership pipeline.
• Ensure revenue teams have the tools, data, collateral, processes and resources necessary to perform at a high level.
• Oversee merchandise strategy, including revenue growth, product mix, inventory management and opportunities to strengthen both matchday and year-round sales.
• Identify new revenue opportunities, customer segments and commercial partnerships based on market intelligence, organizational priorities and customer behavior.
• Partner with Marketing to strengthen lead generation, customer acquisition, retention and partner value.
• Collaborate with Finance on budgets, forecasts, pricing, profitability and ongoing performance against financial goals.
• Serve as a member of the organization’s leadership team, contributing a commercial perspective to broader company strategy and decision-making.

Qualifications & Experience

• 8+ years of progressively responsible experience in revenue generation, sales or commercial leadership, preferably within sports, entertainment, hospitality or a related industry.
• Demonstrated success leading and developing high-performing sales teams and achieving ambitious revenue goals.
• Proven ability to coach sellers, develop talent and improve team performance, rather than relying primarily on personal production.
• Experience developing and closing significant B2B partnerships and navigating complex, high-value negotiations.
• Strong understanding of both B2B and B2C revenue models; experience in corporate partnerships and/or ticket sales strongly preferred.
• Strong command of pipeline management, forecasting, pricing, sales metrics and revenue analytics.
• Excellent leadership, communication, presentation, negotiation and relationship-building skills.
• Strategic and commercially minded, with the ability to translate company goals into clear priorities, operating plans and measurable results.
• Bachelor’s degree in business, sports management, sales, marketing or a related field preferred.

Equal Opportunity Statement

Carolina Core FC is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.