Vice President, Product Marketing

Rainfall Ventures; United States; Remote; USD 250,000 - 300,000; Full time

Benefits offered by this job

Health, Dental, Vision benefits

401(k) match

Paid time off

Job summary

Spring Health is seeking a VP of Product Marketing to lead a comprehensive PMM strategy in a global, AI-driven health tech environment. You will partner with the CxO and leadership to drive brand credibility, GTM execution, and cross-functional impact across product, sales and customer success teams.

You will build and mentor a high-performing team, conduct market research, and shape messaging that differentiates us in a competitive market.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 10+ years in product marketing, with at least 5 years in a leadership role in a B2B environment.
• You have built or implemented AI tools used across teams to change how work is done.
• Proven track record of launching and managing products in competitive markets.
• Strong analytical skills and ability to translate data into actionable insights.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to think strategically while executing tactically.
• Experience in a late-stage company or fast-growing startup is a plus.

Responsibilities

• Develop and execute a comprehensive product marketing strategy aligned with growth targets.
• Partner with the CxO and leadership to position for future horizons and audiences.
• Lead and develop a team of product marketers across positioning, enablement, intel and market research.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Define and communicate the unique value proposition across channels.
• Lead go-to-market plans for new product launches and ensure adoption.
• Collaborate with product management, sales, and customer success to align initiatives.
• Leverage feedback and analytics to inform marketing strategies.
• Oversee creation of high-impact marketing materials and collateral.
• Equip sales with tools, training, and resources to position products effectively.
• Establish KPIs to measure success and drive continuous improvement.
• Collaborate with Revenue to align messaging, segments, and strategy.
• Advocate market voice to attract high-value prospects and grow the business.

Skills

Leadership in PMM

B2B marketing

Strategic thinking

Data analytics

Communication skills

Market research

Cross-functional collaboration

Education

Bachelor’s degree in Marketing/Business

MBA preferred

Tools

CRM systems

Marketing automation tools

AI tools integration

Job description

Our mission: eliminating every barrier to mental health.

Spring Health is a global mental health company on a mission to eliminate every barrier to mental health. We're building a world where getting support is simple, personal, and built around the person, so care can continue through every job, move, health plan, and life stage.

Our AI-native platform helps us deliver personalized support across self-guided tools, coaching, therapy, medication management, and specialty care. With outcomes independently validated by JAMA Network Open and the Validation Institute, Spring Health reaches more than 170 million people worldwide through leading employers, health plans, and partners.

As an AI-native company, we believe technology should expand the reach, quality, and humanity of care. Every Spring Health team member is expected to use AI tools thoughtfully, apply human judgment to AI outputs, and keep building AI fluency in ways that support their role and our mission.

The Vice President of Product Marketing will play a pivotal role in our marketing strategy through the positioning and packaging of our products and services. They will play an integral part in shaping and executing our go-to-market strategy, driving product adoption, enabling our GTM teams, and ensuring our solutions meet the evolving needs of our customers, members and providers. This role requires a visionary leader with a deep passion for mental health, exceptional marketing acumen, and a proven track record of success in B2B environments. Our category is an increasingly competitive one and it will be your responsibility to ensure we bring differentiation to life in novel, and inspiring stories that solidify our position as the category leader.

What you’ll be doing:

• Develop and execute a comprehensive product marketing strategy that aligns with the company's business objectives and growth targets.
• Partner closely with the CxO and broader extended leadership team to position us for future horizons and new audiences in a way that builds brand credibility and opportunities.
• Lead and develop a team of product marketers across positioning, enablement,competitive intelligence and market research, and operations to execute on our ambitious growth goals and innovation strategy.
• Conduct thorough market research and competitive analysis to identify opportunities, trends, and potential threats in the mental health sector.
• Define and communicate the unique value proposition of our products, ensuring clear and compelling messaging across all channels.
• Lead the development and execution of go-to-market plans for new product launches, ensuring successful adoption and market penetration.
• Work closely with product management, sales, customer success, and other departments to ensure alignment and drive cohesive marketing initiatives.
• Leverage customer feedback, data analytics, and industry insights to inform product development and marketing strategies.
• Oversee the creation of high-impact marketing materials, including sales collateral, case studies, whitepapers, and thought leadership content.
• Provide the sales team with the tools, training, and resources they need to effectively sell and position our products.
• Establish and track key performance indicators (KPIs) to measure the success of product marketing efforts and drive continuous improvement.
• Be a thought partner and deeply embed yourself into the Revenue organization to ensure we are lockstep on strategic areas such as our sales story, our differentiators, our segment strategy, and more.
• Champion across our entire organization the voice of the market as it relates to what will attract high value prospects and ultimately grow our business.

What success looks like in this role:

• Achieving our brand awareness goals around Share of Voice, and brand visibility
• Successfully executing on Product and Service launches in a way that drives traffic, leads, and ultimately credibility
• Ability to drive product and service adoption across our customers, while ultimately driving and supporting renewal and upsell targets
• Achieving strong product market fit in our positioning and messaging, ultimately measured by successful pull-through messaging in press, and pick up organically around our messaging
• Strong revenue organization adoption of our collateral and material, which will be measured through enablement engagement and collateral success metrics
• Strong partnership relationships with key stakeholders across the business, and team Thriving Scores that show the team is inspired, empowered and energized

What we expect from you:

• Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
• 10+ years of experience in product marketing, with at least 5 years in a leadership role within a B2B environment.
• You have built or implemented AI tools that are used across multiple people or multiple teams to change the way that work is done
• Proven track record of successfully launching and managing products in a competitive market.
• Strong analytical skills and ability to translate data into actionable insights.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to think strategically while executing tactically.
• Experience working in a late-stage company or fast-growing startup is a plus.

Our target base salary range for this position is $250,000-$300,000, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually at minimum to ensure competitive and fair pay.

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below. Benefits are subject to individual plan requirements and eligibility criteria.

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• We offer competitive paid time off policies including vacation, sick leave and company holidays.
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
• Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.

Not sure if you meet every requirement? Research shows that women and people from historically underrepresented communities often hesitate to apply for roles unless they meet every qualification compared to other similarly-qualified candidates. At Spring Health, we are committed to fostering a workplace where everyone feels valued, empowered, and supported to Thrive.

Our privacy policy: https://springhealth.com/privacy-policy/

Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.