Head of Product Marketing — Enterprise AI Software

Goodwin Recruiting; San Francisco (CA); Vor Ort; USD 180.000 - 260.000; Vollzeit

Zusammenfassung

Goodwin Recruiting is seeking a seasoned Product Marketing Leader for a high-growth AI-powered supply chain software company in San Francisco. You will own messaging, positioning, and go-to-market strategy, shaping how buyers perceive a disruptive product in a large market.

You’ll launch new products, craft industry narratives, enable sales with compelling content, and partner with demand gen to run creative campaigns.

Qualifikationen

• 10+ years of B2B product marketing experience.
• Proven track record launching new products and features.
• Experience building positioning in competitive markets.
• Ability to learn technical subject matter quickly and explain it clearly.
• Strong writing skills and content creation ability.

Aufgaben

• Messaging and positioning across website, ads, and sales materials.
• Lead go-to-market for new products and features, including launches.
• Develop industry narratives tailored to buyer priorities.
• Partner with demand gen to plan and execute campaigns.
• Produce thought leadership content to establish market point of view.

Kenntnisse

Messaging & positioning

Go-to-market leadership

Industry storytelling

Campaign planning

Content creation

Jobbeschreibung

About the opportunity

Our client is a well-funded, growth-stage software company using AI to modernize how large enterprises plan their operations, with a focus on supply chain. Their customers have long relied on legacy planning tools that are expensive, slow to deploy, and hard to get value from. The company is building a better alternative and needs a product marketing leader to define how the market sees it.

This is a chance to shape the story of a company competing against entrenched incumbents in a large, growing market. If you enjoy challenger positioning and category-building, this role is for you.

Responsibilities

• Messaging and positioning: Develop the company’s core positioning and make sure it carries through everywhere, from website and advertising to sales materials.
• Product launches: Lead go-to-market for new products and features, including naming, value propositions, and launch plans. Build a repeatable launch process as the product line expands.
• Industry storytelling: Create tailored narratives for the different industries the company serves, grounded in each buyer’s real priorities.
• Campaigns: Partner with the demand generation team to plan and run creative, high-impact campaigns.
• Thought leadership: Produce regular content that establishes the company’s point of view in the market.

What to expect

You’ll start as a hands-on individual contributor and have the opportunity to build a team over time. This role suits someone who likes broad ownership and is comfortable doing the work themselves. Early priorities include establishing the messaging foundation, launching a key product, and equipping the sales team, but you’ll be encouraged to shape the plan.

Qualifications

• 10+ years of B2B product marketing experience
• Track record of launching new products, not only marketing existing ones
• Experience developing positioning in competitive markets, with a clear sense of what worked and what didn’t
• Ability to quickly learn technical subject matter and explain it clearly
• Strong writer who enjoys creating content
• Opinionated and motivated by building something new
• Bonus: background in supply chain, operations software, or AI products

Details

• Reports to the CMO
• On-site, San Francisco Bay Area

Katie Winkler