Vice President Performance Media, Investment

Critical Mass; New York, Northern (NY, KY); Hybrid; USD 210,000 - 250,000; Full time

Job summary

Critical Mass is seeking a Vice President, Performance Media, Investment in New York to lead omnichannel media strategy, oversee investment decisions, and nurture senior client relationships.

You will mentor a distributed team, drive cross-channel plans, and collaborate with Strategy, Creative, and Marketing Science to deliver integrated media solutions and ROI for major clients.

Qualifications

• 10+ years of full omnichannel media experience with strong investment strategy
• Experience in financial category media and complex customer journeys
• Proven direct programmatic expertise and optimization能力
• Investment media experience with budget management and ROI focus
• Omnichannel media investment across OOH, video, YouTube, cross-channel attribution

Responsibilities

• Lead and mentor a distributed Media team across US and Canada
• Drive integration of omnichannel media strategies across digital, social, search, programmatic, offline
• Collaborate with Finance to onboard and optimize a new media billing platform
• Work with Strategy, Creative, Marketing Science, and Client Services to deliver cohesive media solutions
• Oversee end-to-end media campaign setup and execution
• Support reporting frameworks, insights management, and client presentations
• Provide senior-level insights into campaign performance and optimization opportunities
• Develop materials for integrated media plans, RFP responses, and new business
• Build relationships across publishing, ad tech, and emerging channels
• Stay updated on omnichannel trends and share guidance with teams
• Create POV documents on new trends or platforms
• Participate in new business pitches and present media strategies to clients

Skills

Omnichannel strategy

Media investment strategy

Programmatic media

Team leadership

Budget management

Client relationship mgmt

Data analysis

Google Ads / YouTube

Industry research tools

Tools

eMarketer

Nielsen

comScore

Google Ads

Job description

Vice President Performance Media, Investment

in New York, New York, United States of America.

Agency:Critical Mass

Job Function:Media

Job Subfunction:Media Operations

Job Description:Critical Mass is hiring a Vice President (VP), Performance Media, Investment to join our growing team.AstheVP,PerformanceMedia,Investment,youare responsible forthe leadership, management, and evolution of omnichannel media strategy. Thisincludes butis not limited tofinancial category experience; integrated media planning; online and offline media investment; mobile marketing; search marketing; online advertising production; and both brand and performance marketing—all designed to maximize client business and marketingobjectives. Your role is primarily focused on strategic oversight, omnichannel integration, and senior-level relationship building, with targeted tactical input as needed to the client aligned.

You Will:

• Lead and mentor a distributed Media team across Canada and the US
• Drive the integration of omnichannel media strategies across digital, social, search, programmatic, offline, and emerging channels
• Partner closely with Finance to onboard andoptimizea new media billing platform
• Collaborate with Strategy, Creative, Marketing Science, and Client Services leadership to ensure cohesive, integrated media solutions
• Oversee end-to-end media campaign setup and execution, partnering with internal teams and clients to ensure all deliverables are aligned
• Support Marketing and Media Managers in the creation of reporting frameworks, management of insights, and development of client presentations
• Ensureaccuratedata delivery and oversee initial analyses for all media campaigns
• Providesenior-level insight into campaign performance, optimization opportunities, and investment recommendations
• Research and develop materials for integrated media plans, RFP responses, and new business presentations
• Evaluate, build, andmaintainrelationships across the publishing, ad tech, and emerging media ecosystem
• Stay informed on the latest trends in omnichannel media, digital innovation, and marketing technology, sharing guidance with internal teams
• Develop thought leadership and “Point of View” (POV) documents onnew trends, platforms, or strategic opportunities
• Participate in new business pitches and present media strategies to prospective clients

You Have:

• 10+ years of full omnichannel media experience, witha strong foundationinmedia investment strategyacross digital and offline channels
• Must-have:financial categorymedia experience, including complex customer journeys andperformance accountability
• Must-have: Direct programmaticexpertise, including platform strategy, optimization, and measurement
• Must-have: Investment media experience, with a proven ability to manage budgets,optimizespend, and drive ROI
• Strong understanding of omnichannel media investment, including OOH, video, YouTube, and cross-channel attribution
• Proven ability to lead, inspire, and grow high-performing media teams
• Experience with eMarketer, Nielsen, comScore, and other industry research tools
• Familiarity with Google advertising products, including YouTube and Google Ads
• Deep understanding of the digital ecosystem and how channels work together to drive business outcomes
• Thorough knowledge of trafficking and ad-serving technologies across display, video, mobile, OOH, and emerging channels
• Passion for integrated media, innovation, and continuous improvement
• Flexibility and adaptability in a fast-paced environment
• Nice-to-have: Software or technology category experience, particularly infinancial services orSaaS marketing environments

New York: $210,000-$250,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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