VP, Addressable Investment

REP Kinesso Media, Inc.; United States; On-site; USD 180,000 - 190,000; Full time

Job summary

Omnicom Group is seeking a senior leader to oversee performance media across Search, Social, Programmatic, Addressable media and E-commerce channels. You will develop data-driven strategies, optimise activations, and drive ROI while guiding teams to meet business objectives.

The role emphasizes leveraging real-time insights to refine targeting, bidding, and budget allocation within a dynamic digital ecosystem. In-office collaboration is expected.

Responsibilities

• Drives measurable business outcomes by amplifying online presence and optimising performance across digital channels.
• Develops and executes data-driven strategies to improve visibility, engagement, conversion, and ROI.
• Leads media activation across Search, Social, Programmatic, Addressable media and E-commerce platforms.
• Uses real-time insights to optimise bidding strategies, targeting and budget allocation.

Job description

Agency: Omnicom Media Job Function: Media Job Subfunction: Performance Media

Job Description: Responsible for the performance of a teams within a specialized area, oversees professional employees and supervisors to effectively tackle operational and resource challenges. Adapts departmental plans to align with business needs, ensuring they support broader functional goals. Decision-making is guided by company policies and procedures, enabling efficient operations that contribute to the organization's objectives. Drives measurable business outcomes by amplifying online presence and optimising performance across digital channels, including Search (paid and organic), Social, Programmatic, Addressable media, and E-commerce platforms. Develops and executes data-driven strategies to improve visibility, engagement, conversion, and return on investment through targeted, personalised, and automated media delivery. Leverages performance data, audience signals, and real-time insights to optimise media activations, including programmatic buying, bidding strategies, targeting, and budget allocation. Navigates dynamic digital ecosystems to refine search and activation strategies, ensure efficient use of media spend, and continuously improve outcomes across the full performance funnel.

180,000-190,000 Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.

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