Senior Vice President Performance Media, Planning

Critical Mass; New York, Northern (NY, KY); Hybrid; USD 225,000 - 250,000; Full time

Job summary

Critical Mass is seeking a Senior Vice President of Performance Media, Planning in New York to architect multi-channel media strategies for top clients. The role focuses on optimizing investment, audience, and channel allocation across Search, Social, and Programmatic channels using proprietary data networks and AI-driven planning tools.

You will lead budgeting, forecasting, and cross-functional collaboration with Fortune 100 CMOs, driving profitability while maintaining strict financial

Qualifications

• 15+ years of progressive leadership within a major media holding company network or data-centric consultancy.
• Deep familiarity with proprietary data networks, identity resolution graphs, and data-driven planning.
• Advanced mastery of quantitative planning tools and predictive modeling software.
• Proven experience building media investment forecasting models and presenting to procurement/finance leaders.

Responsibilities

• Lead end-to-end strategic planning across Search, Social, Programmatic, Commerce, and Emerging Channels.
• Build algorithmic media models to simulate spend scenarios and forecast outcomes.
• Oversee portfolio planning allocations with rigorous financial controls and real-time reallocations.
• Champion the holding company's data and identity infrastructure in daily planning work products.
• Create precision audience segments from client data and map to global identity graphs.
• Design planning frameworks based on MMM, clean room analytics, and incrementality testing.
• Architect cookie-less targeting and adaptive tracking strategies amid privacy constraints.
• Advise Fortune 100 CMOs and finance leaders with data-driven media plans.
• Drive growth by articulating the tech stack's impact on client profitability.
• Ensure resources, tooling, and margins are optimized across client accounts.

Skills

Executive leadership

Media planning

Data analytics

Forecasting models

P&L management

Tools

Choreograph

Epsilon

Omni

Snowflake

InfoSum

Job description

Senior Vice President Performance Media, Planning

in New York, New York, United States of America.

Agency: Critical Mass

Job Function: Media

Job Subfunction: Media Planning and Buying

Job Description: Critical Mass is hiring a Senior Vice President (SVP)Performance Media,Planningto join our growing team. As the SVP Performance Media,Planning, you will architect the overarching investment, audience, and channel allocation strategies across a high-impact client portfolio. You translate complex client business goals into highly accountable, cross-channel media blueprints byleveragingproprietary holding company data networks, identity graphs, and AI-driven planning engines. You must ensure client media investments are mathematically structured to maximize performance, build future-proof data assets, and meet the agency's commercial margin targets.

You will:

• Lead upstream planning: Own the end-to-end strategic planning process,determiningtheoptimalmix of performance capital across Search, Social, Programmatic, Commerce, and Emerging Channels
• Build algorithmic media models:Utilizepredictive AI tools and machine learning engines within the holding company network to simulate spend scenarios, forecasting business outcomes (e.g., CAC, LTV, revenue) based on shifting investment levels
• Manage budget governance: Oversee client portfolio planning allocations, ensuring rigorous financial controls, pacing compliance, and real-time automated reallocations based on performance signals
• LeverageHoldCotechnology stacks: Serve as the expert champion for the holding company’s proprietary data and identity infrastructure (e.g., WPP’s Choreograph, Publicis’ Epsilon, Omnicom’s Omni), integrating these ecosystems into daily planning work products
• Define addressable audience planning: Lead the creation of precision target segments by onboarding client first-party data into secure clean rooms (e.g., Snowflake,InfoSum) and mapping them against global identity graphs
• Deploy future-proof measurement: Design planning frameworks rooted in unified measurement, combining next-generation Media Mix Modeling (MMM), privacy-safe clean room analytics, and rigorous, continuous incrementality testing
• Navigate identity deprecation: Architect cookie-less targeting and alternative tracking strategies to ensure media plansremainresilient against signal loss and evolving global privacy regulations
• Advise senior client leaders: Serve as the strategic architect and trusted advisor to Fortune 100 CMOs and financial planning teams, clearly justifying media plans using rigorous commercial data and tech capabilities
• Drive tech-forward growth: Lead the performance planning and data-identity narrative for high-value new business pitches,demonstratinghow the agency's technology stack drives superior client profitability
• Protect agency margins: Manage internal planning team resources, ensuring scope alignment, software/data toolutilization, billable efficiency, and operational profitability across all client accounts

You have:

• Experience: 15+ years of progressive leadership within a major media holding company network (e.g., GroupM, Publicis Groupe, Omnicom Media Group, IPG, Dentsu) or a data-centric management consultancy, with a heavy emphasis on enterprise-level media planning
• Technology & Data Mastery: Deep operational familiarity with proprietary holding company data networks, enterprise data clean rooms, and identity resolutions graphs
• Planning Expertise: Advanced mastery of quantitative planning tools, audience syndication platforms, and predictive modeling software to build data-backed channel allocation recommendations
• Financial Acumen: Proven experience building media investment forecasting models, managing complex client P&Ls, and presenting technical business cases to corporate procurement and finance leaders

$225,000-$250,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

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