Vice President, Performance Marketing

Ladders; United States; Remote; USD 180.000 - 220.000; Vollzeit

Benefits dieser Stelle

Competitive PTO and retirement plan

Comprehensive medical, dental, and VIS

Supplemental benefits options for健康

Employee discounts across the brand

Zusammenfassung

Ladders is seeking a Vice President, Performance Marketing to lead the strategy and investment approach across a multi-brand portfolio in a remote capacity. You will own the performance marketing P&L, allocate budgets, and translate revenue targets into disciplined paid media plans that drive revenue and margin growth.

You will guide channel mix decisions, test new channels, and craft launch strategies while partnering with cross-functional teams and external agencies to build scalable,

Qualifikationen

• Bachelor's degree in Marketing, Business, or related field.
• 12+ years in performance marketing or paid media, including 5+ years in leadership roles.
• Proven track record managing a substantial paid media budget across multiple channels.
• Experience overseeing performance marketing for multiple brands or business units concurrently.
• Strong understanding of CAC, LTV, incrementality, and ROAS.
• Executive presence and communication suitable for C-suite reporting.

Aufgaben

• Own the performance marketing P&L and multi-year strategy for a multi-brand portfolio.
• Set channel and budget allocations based on strategic performance metrics.
• Translate revenue and margin targets into a comprehensive paid media investment plan.
• Develop repeatable strategies for product launches and seasonal campaigns.
• Monitor competitor activity and market trends for new opportunities.
• Lead and develop a high-performing team of marketing specialists and agencies.
• Champion a culture of continuous testing and optimization across performance channels.
• Oversee initial campaign executions in new marketing channels.

Kenntnisse

Performance marketing leadership

Budget management

Cross-functional collaboration

Data-driven decision making

Team development

Ausbildung

Bachelor's degree in Marketing, Business, or related field

Advanced degree a plus

Jobbeschreibung

For our client, we are seeking a Vice President, Performance Marketing to join the team of a leader in the Retail & Consumer Goods space.

This leader will own the performance marketing strategy and investment approach across a multi-brand portfolio, with responsibility for turning revenue and margin goals into disciplined paid media plans. The role will also guide channel mix decisions, new channel testing, and launch strategies while partnering closely with cross-functional stakeholders to drive efficient growth. In addition, this position will lead a high-performing team and external agency partners in a fast-moving, data-driven environment.

Location: Remote

Compensation: $180,000 – $220,000 annually

Responsibilities

• Own the performance marketing P&L and multi-year strategy for a multi-brand portfolio


• Set channel and budget allocations based on strategic performance metrics


• Translate revenue and margin targets into a comprehensive paid media investment plan


• Develop repeatable strategies for product launches and seasonal campaigns


• Monitor competitor activity and market trends for new opportunities


• Lead and develop a high-performing team of marketing specialists and agencies


• Champion a culture of continuous testing and optimization across performance channels


• Oversee initial campaign executions in new marketing channels

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus


• 12+ years in performance marketing or paid media, including 5+ years in leadership roles


• Proven track record managing a substantial paid media budget across multiple channels


• Experience overseeing performance marketing for multiple brands or business units concurrently


• Strong understanding of performance marketing metrics such as CAC, LTV, incrementality, and ROAS


• Ability to influence across departments without direct authority


• Proven team-building and agency management experience at scale


• Executive presence and communication skills suitable for C-suite reporting

Benefits

• Competitive paid time off policies and retirement plan match


• Comprehensive medical, dental, and vision coverage


• Supplemental benefits options enhancing personal and family health


• Employee discounts across the portfolio of brands

Our client is an equal opportunity employer.