Vice President, Omnichannel Strategy

Inizio Evoke; New York (NY); Hybrid; USD 180,000 - 215,000; Full time

Benefits offered by this job

Medical benefits

401(k)

Tuition reimbursement

Flexible time off

Job summary

Inizio Evoke is seeking a VP, Omnichannel Strategy to lead the creation of integrated marketing plans for key clients. The role involves owning accounts, mentoring senior strategists, and collaborating with multiple disciplines.

This leadership position includes heavy client-facing responsibilities and remote flexibility. You will shape omnichannel strategies, guide research on customer channels and engagement, and drive performance with data-driven insights.

Qualifications

• 10+ years of experience in omnichannel strategy at senior level in an agency or corporate setting.
• Experience in healthcare, life sciences, or regulated industries with customer engagement focus.
• Proven ability to lead, mentor, and influence cross-functional teams and senior stakeholders.
• Strong knowledge of multichannel marketing, CRM, and analytics to drive KPIs.
• Hands-on experience with client pitches, proposals, and business development.

Responsibilities

• Lead strategic direction of omnichannel initiatives and drive client results.
• Develop and execute omnichannel plans for a portfolio of clients.
• Translate customer insights into effective omnichannel strategies and executions.
• Mentor strategy teams and foster a culture of collaboration and growth.
• Collaborate with cross-functional teams to deliver innovative solutions.
• Shape data-driven strategies with Analytics to define KPIs and optimize campaigns.
• Lead business development efforts including proposals and pitches.
• Represent the agency in industry events and thought leadership.

Skills

Omnichannel strategy

Leadership

Healthcare marketing

Analytics

Digital marketing

Tools

Salesforce Marketing Cloud

Adobe Experience Manager

Job description

In the journey of life, your career should make a difference.

At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human.

About the Role:

Omnichannel strategy drives activation planning for our clients, providing multichannel marketing expertise to the multidisciplinary teams that serve our clients. Along with client work, this team leads the agency's thought leadership activities and is involved in our business development process.

As VP, Omnichannel Strategy, you will lead the creation of integrated marketing and communications plans for a specific set of clients and brands. You will be comfortable taking ownership of your accounts, while managing other omnichannel strategists, collaborating with other strategy team members, and colleagues from other disciplines (eg, account management, project management, creative, technology, and media). This is a high-visibility leadership position within the agency and comes with heavy client-facing responsibilities. This role offers remote flexibility. You will report to the SVP, Omnichannel Strategy.

You Will:

• Lead the strategic direction of omnichannel initiatives, ensuring alignment with client objectives and industry best practices, while driving results for both the agency and its clients.
• Develop and execute omnichannel marketing plans for a portfolio of clients, taking ownership of their success and setting the standard for omnichannel excellence across the agency.
• Guide the research process to uncover applicable insights around customer channel preferences, digital behaviors, and engagement patterns, translating these insights into effective omnichannel strategies and tactical executions.
• Foster client partnerships, being a senior advisor to enhance the agency's role as a trusted strategic partner and promoting the delivery of exceptional customer experiences.
• Oversee the development and execution of comprehensive journey mapping, persona development, and channel optimization projects.
• Mentor and inspire a strategy team, empowering them to innovate, collaborate, and deliver exceptional results, while fostering a culture of continuous learning and growth.
• Collaborate with cross-functional teams (Project Management, Account, Brand Strategy, Creative, Analytics, Technology, and Media) to create innovative solutions that drive client success and strengthen the agency's reputation.
• Shape data-driven omnichannel strategies, partnering with Analytics to define KPIs, evaluate performance, and optimize campaigns for maximum impact.
• Lead business development efforts, including strategic input for proposals, high-stakes pitches, and identifying opportunities for client growth and agency expansion.
• Champion thought leadership initiatives, representing the agency at industry events, developing POVs and white papers, and facilitating training to solidify the agency's position as an omnichannel leader.
• Stay at the forefront of omnichannel and CX innovation, keeping current on trends, channels, technologies, and customer engagement practices within and beyond healthcare.

You Will Bring:

• 10+ years of experience in omnichannel strategy, digital marketing, or related roles within an agency, with demonstrated leadership at a senior level.
• Experience working within pharmaceutical, medical device, or life sciences sectors, with an understanding of their unique regulatory environments and customer engagement needs.
• Expertise in channel strategy, digital marketing tactics, and customer engagement, with a focus on healthcare, life sciences, or similarly regulated industries.
• Experience with multichannel marketing (MCM), digital platforms, marketing automation (e.g., Salesforce Marketing Cloud, Adobe Experience Manager), CRM, and analytics.
• Experience balancing strategic oversight with a hands-on approach to develop and execute channel and digital marketing plans.
• Experience managing and mentoring high-performing teams, fostering a culture of collaboration, innovation, and excellence.
• Ability to influence and align cross-functional teams and senior stakeholders internally and externally.
• Experience using analytics, Voice of Customer (VoC) insights, and performance metrics to guide optimization and measurable results.
• Grasp of digital campaign measurement, reporting, and continuous improvement methodologies.
• Hands-on experience with client pitches, business development, and crafting proposals for complex omnichannel programs.
• Expertise in latest trends, tools, and technologies shaping the future of omnichannel marketing, including personalization, AI, and martech innovations.
• Proactive in identifying new opportunities for client success and internal agency growth.
• Experience developing impactful presentations, thought leadership content, and workshops.

Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

The base salary range represents the low and high end of the salary range for this position. This range may differ based on your experience and skill set, geographic location, and cost of living considerations. We consider compensation more than just a base salary – that’s why we also offer an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work.

Compensation

$180,000—$215,000 USD

Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.