Associate Director, Social Media Strategy

Inizio Evoke; New York (NY); On-site; USD 125,000 - 135,000; Full time

Benefits offered by this job

Medical insurance

Dental benefits

401(k)

Tuition reimbursement

Flexible time off

Job summary

Inizio Evoke in New York seeks an Associate Director, Social Media Strategy to lead social initiatives for health and life sciences clients, guiding strategy, content plans, and client teams.

You will mentor junior staff, stay ahead of platform capabilities, ensure regulatory compliance, and advance omnichannel engagements across major social channels.

The role offers competitive compensation and comprehensive benefits, with a focus on a diverse, inclusive workplace.

Qualifications

• 5+ years of experience in health, biotech, or pharmaceuticals.

Responsibilities

• Lead in creating top-notch social strategies and content plans, ensuring feedback, strategic consultation and social media management is done to a high level.

Skills

Social media strategy

Client management

Team mentorship

Regulatory knowledge (FDA/FTC)

Analytics & monitoring tools

Cross-functional collaboration

Education

Bachelor's degree in life sciences, marketing, or communications

Tools

Social listening tools

Job description

In the journey of life, your career should make a difference.

At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™.

About The Role

The Associate Director, Social Media Strategy will be a leader in social media engagements, delivering high quality work across our portfolio of health and life sciences clients while facilitating the growth of the department. You will lead clients and teams through strategic social media initiatives while providing expert insight that can be used in engagement and omnichannel strategy. You'll spearhead innovation by exploring new approaches and services to enhance the agency's offerings.

You Will:

• Lead in creating top-notch social strategies and content plans, ensuring feedback, strategic consultation and social media management is done to a high level.
• Guide clients and teams on social media strategies and issues, providing insights before implementation.
• Be the go-to social media subject matter expert, providing insight around platform capabilities, specifications and functionalities for clients and external audiences
• Inform and develop new approaches, ideas, and services to expand the agency's social media and strategy capabilities
• Lead teams through social listening,
• Aid in omnichannel and engagement strategy initiatives, promoting social media's alignment into client's omnichannel mix
• Counsel clients and teams on best practices for social media execution, showcasing deep knowledge of platform functionalities, formats, trends, and both organic and paid content across major social channels like Facebook, Instagram, TikTok, X, LinkedIn, Pinterest, Snapchat, and YouTube.
• Stay up to date with latest digital marketing trends and technologies to maintain a competitive edge

You Will Bring:

• 5+ years of experience in health, biotech, or pharmaceuticals.
• Experience developing and presenting strategic social media plans across various channels, including Facebook, X, LinkedIn, YouTube, and Pinterest, with a strong understanding of both organic and paid content.
• Experience growing social media business with existing clients and participating in new business pitches.
• Experience mentoring junior team members.
• In-depth knowledge of FDA and FTC regulations for social media in the biotech and pharma industries.
• Experience in client service, in an agency environment, with experience collaborating within integrated teams.
• Skill with social monitoring and measurement tools, with strong analytical and problem-solving abilities.
• Bachelor's degree in life sciences, marketing, or communications

Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

The base salary range represents the low and high end of the salary range for this position. This range may differ based on your experience and skill set, geographic location, and cost of living considerations. We consider compensation more than just a base salary - that’s why we also offer an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work.

Compensation

$125,000-$135,000 USD

Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.