Associate Director, Omnichannel Strategy

Inizio Evoke; New York (NY); Hybrid; USD 140,000 - 150,000; Full time

Benefits offered by this job

Medical & dental benefits

401(k) plan

Tuition reimbursement

Flexible time off

Job summary

Inizio Evoke is seeking an Associate Director, Omnichannel Strategy in New York. You will lead the development and execution of integrated omnichannel plans for healthcare brands and serve as a subject-matter expert across teams, including account management, creative, data, and media.

You will report to the SVP, Omnichannel Strategy, with a flexible remote/hybrid work arrangement. This role requires strong presentation skills and cross-functional collaboration to drive client outcomes.

Qualifications

• 4+ years of agency experience with healthcare marketing to HCPs in digital, engagement, or omnichannel strategy.
• Experience marketing to patients/consumers is a plus but not required.
• Proven ability to manage client relationships and multi-stakeholder environments.
• Strong presentation skills and client-facing experience.

Responsibilities

• Lead creation and execution of integrated omnichannel plans for assigned clients and brands.
• Collaborate with strategy, account management, creative, data, technology, and media teams.

Skills

Omnichannel marketing

Digital marketing

CRM

RM (Relationship Marketing)

Customer segmentation

Content strategies

Marketing & sales automation

Digital media

Social media

SEO/SEM

Data analytics

Job description

In the journey of life, your career should make a difference.

At Inizio Evoke, we come together—to do the best work, in the best possible place. We’re all in. Because it’s everyone’s role to make health more human.

About the Role

Omnichannel strategy drives activation planning for our clients, providing multichannel marketing expertise to the multidisciplinary teams that serve our clients. Along with client work, this team leads the agency’s thought leadership activities and is involved in our business development process.

The Associate Director, Omnichannel Strategy will collaborate on the creation and execution of integrated marketing and communications plans for a specific set of clients and brands. In this role, you will serve as a subject matter expert for your accounts while partnering with other omnichannel strategists, members of the strategy team, and colleagues from various disciplines, including account management, project management, creative, data, technology, and media. You will have client-facing responsibilities, so strong presentation skills are essential.

The position offers flexibility for remote and hybrid work arrangements. You will report to the SVP, Omnichannel Strategy.

You will

• Bring omnichannel experience across HCP audiences, strong fluency in media and channel capabilities, an understanding of content strategy, and a data-first mindset.
• Translate actionable insights around important brand challenges, top commercial opportunities, as well as audience beliefs, behaviors, and needs into highly personalized omnichannel experiences.
• Serve as a connector—bridging insights, creative, analytics, media, and client goals into cohesive, high-performing engagement ecosystems that bring campaigns to life.
• Thrive in both strategic planning and hands‑on execution, helping drive the strategic vision of scoped projects from conception through execution, ensuring each initiative is consistent with the holistic omnichannel plan.
• Collaborate with Inizio Evoke teams to define measurement plans, contribute analysis to performance reports, and develop optimization recommendations.
• Partner with account, brand strategy, and other omnichannel strategists to drive annual strategic and tactic plans that address the right strategic levers and comprise an optimized mix of channels, tactics, content, and messaging.
• Elevate the agency as a strategic partner and trusted advisor to clients by demonstrating a full understanding of their businesses and the ability to craft actionable solutions to their challenges.
• Bring new innovative thinking to clients that propel their businesses forward.
• Support business development from assisting in new business pitches.
• Keep current on omnichannel best practices; trends, channels, technologies, and partners—both within and outside of healthcare.

You Will Bring

• 4+ years of agency experience with a foundation in healthcare/pharmaceutical marketing to healthcare professionals in a digital, engagement, or omnichannel strategy role.
• Experience marketing to patients/consumers is beneficial, but not required.
• Main discipline expertise: omnichannel marketing, digital marketing, customer relationship management (CRM), relationship marketing (RM), customer segmentation, segmented content strategies, marketing & sales automation, digital media, social media, search (SEO/SEM), strategic application of data and marketing analytics.
• Can manage client relationships and navigate multi-stakeholder environments.
• Hands-on experience supporting agency new business efforts.
• Proficient in creating impactful presentations.

Benefits and Compensation

Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

The base salary range represents the low and high end of the salary range for this position. This range may differ based on your experience and skill set, geographic location, and cost of living considerations. We consider compensation more than just a base salary – that’s why we also offer an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work.

Compensation

$140,000—$150,000 USD

Don’t meet every job requirement? That’s okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you’re excited about this role, but your experience doesn’t perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.