Vice President of Sales

Valor Front; Charlotte (NC); On-site; USD 180,000 - 320,000; Full time

Benefits offered by this job

Relocation assistance

In-office three days per week

Job summary

Valor Front is assisting a confidential client to locate a VP of Sales & Marketing for a Charlotte, NC based, long-tenured food service packaging manufacturer. The role oversees the full sales and marketing function, driving a metrics-based approach and a new incentive model to accelerate growth.

The candidate will own senior accounts, lead elevated business development, and embed value-selling and AI capabilities across pipeline, pricing, and talent processes.

Qualifications

• Senior commercial leadership experience in food service packaging or food service manufacturing.
• Fluency with eco-friendly, compostable, fiber, paper and next-generation materials.
• Proven track record building or restructuring a sales organization.
• Value-selling expertise with pricing and financial acumen.
• Experience rolling out incentive compensation plans.
• AI-forward orientation and application of AI to commercial operations.
• Customer-facing executive presence.

Responsibilities

• Own the full sales organization (regional sales, director of customer service) and the marketing function.
• Shift the sales operating model from relationship-based to metrics- and KPI-driven.
• Design and implement a new incentive compensation plan tied to measurable outcomes.
• Own senior relationships with top accounts and maintain proactive customer visits.
• Lead new business development as a priority.
• Install value-selling discipline and a pricing strategy that captures differentiated capabilities.
• Activate the marketing function into a genuine commercial engine.
• Embed AI into sales operations, pipeline management, account planning, and talent processes.
• Serve as a senior commercial voice on eco-friendly/materials strategy.

Skills

Sales leadership

Pricing & financial acumen

Incentive compensation design

AI in commercial operations

Executive presence

New business development

Value selling

Tools

CRM proficiency

Job description

VP of Sales & Marketing | Confidential Retained Search | Charlotte, NC

Valor Front has been retained by a 50+-year-old, privately held North American food service packaging manufacturer headquartered in Charlotte, NC, to identify a VP of Sales & Marketing.

Our client is a mid-sized manufacturer and one of the most recognized names in its category. Its customer roster includes some of the largest quick-service and casual dining brands in America, served through the industry's leading distribution partners. The company has just completed a strategic manufacturing consolidation, repositioned its plant footprint for the next generation of sustainable packaging, and is now squarely focused on offensive growth.

The mandate:

• Own the full sales organization (Regional Sales Directors, a Director of Customer Service, and a Marketing Manager) and the marketing function


• Shift the sales operating model from relationship-based to metrics- and KPI-driven


• Design and implement a new incentive compensation plan tied to measurable outcomes, modeling a new comp philosophy for the broader organization


• Personally own senior relationships with top accounts and maintain a proactive customer visit cadence


• Lead new business development as an explicit, measured priority


• Install value-selling discipline and a pricing strategy that captures the value of differentiated capabilities in print, customization, engineering, and sustainability


• Activate the marketing function into a genuine commercial engine


• Embed AI into sales operations, pipeline management, account planning, and talent processes as a 2026 priority


• Serve as a senior commercial voice on the company's eco-friendly and next-generation materials strategy

What we are looking for:

• Senior commercial leadership experience in food service packaging or food service manufacturing strongly preferred


• Demonstrated fluency with and enthusiasm for eco-friendly, compostable, fiber, paper, and next-generation materials


• Proven track record building or restructuring a sales organization


• Value-selling expertise and strong pricing and financial acumen


• Demonstrated success rolling out incentive compensation plans


• AI-forward orientation and active thinking on how AI applies to commercial operations


• Customer-facing executive presence

Charlotte, NC strongly preferred; in-office three days per week; relocation assistance available; significant national travel required. Compensation includes meaningful variable upside tied to measurable performance and a comprehensive benefits package.

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