Rental Sales Professional

RDO Equipment Co.; Fort Worth (TX); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Base salary

Commissions

Company truck

Training & development

Job summary

RDO Equipment Co. in Fort Worth, TX is seeking a Rental Sales Professional to drive profitable rental growth by building strong customer relationships and delivering reliable equipment solutions.

You will partner with rental operations, dispatch, and service teams to ensure seamless execution from quote through return. This role offers an $80,000–$100,000/year base range with commissions, plus a company truck and opportunities for training and advancement within the organization.

Qualifications

• Sales experience or training required.
• Customer-focused mindset with ability to build trust.
• Strong organizational skills to manage multiple opportunities.
• Clear verbal and written communication.
• Must have valid work authorization in the U.S. without sponsorship.

Responsibilities

• Develop and manage long-term customer relationships to drive profitable rental growth within an assigned territory.
• Prospect new rental customers through jobsite visits, referrals, and targeted outreach while maintaining existing accounts.
• Assess customer needs by understanding project scope, timelines, and equipment requirements to recommend rental solutions.
• Quote-to-contract: generate rental quotes and complete contracts, documentation, and system entries.
• Own the rental process from initial contact through delivery, return, and post-rental follow-up.

Skills

Sales experience

Customer-focused mindset

Organizational skills

Communication skills

Work authorization

Job description

As a Rental Sales Professional, you'll play a key role in driving profitable rental growth by building strong customer relationships and delivering reliable equipment solutions. You'll partner closely with rental operations, dispatch, and service teams to ensure seamless execution from quote through return-while representing RDO Equipment Co. with professionalism and integrity. If you enjoy working directly with customers and owning the full rental lifecycle, this could be a great fit.

$80000 - $100000 / year

What's In It For You:

• Average $80,000-$100,000+ your first year, with top earners well into six figures.
• Guaranteed base salary plus commissions.
• Company truck, reinforcing company pride and representing the RDO brand.
• Training and development, as well as opportunities to grow within the organization.

Benefits:

• A comprehensive benefits package that supports your well-being.
• A company that lives by its core values: they're not just words on a wall - they're how we work, grow, and lead.

Why RDO?

When you join RDO Equipment Co., you'll become part of an industry-leading team providing a world-class experience for customers who do vital work. We deal in iron from the world's leading equipment and technology manufacturers, but we're a people business first. RDO has grown from humble roots, guided by a family's values, and shaped by the strengths, voices and entrepreneurism of our team members.

Texas has a booming construction industry. The need for RDO's services and product expertise in this region is diverse. In Fort Worth, you'll work with customers of various scales to help them maintain efficiency and profitability throughout the year. These companies do the important work of building Texas' infrastructure and supporting its economy, relying on support from RDO team members every day. Join the growing team in Fort Worth and make your impact today.

What You Will Do:

• Develop and manage long-term customer relationships to drive profitable rental growth within an assigned territory.
• Prospect new rental customers through jobsite visits, referrals, and targeted outreach, while maintaining a strong presence with existing accounts.
• Assess customer needs by understanding project scope, timelines, and equipment requirements to recommend effective rental solutions.
• Quote-to-contract: generate rental quotes and complete contracts, documentation, and system entries to ensure accurate transactions.
• Own the rental process: from initial contact through delivery, return, and postrental follow.

What You Will Need:

• Sales experience: prior sales experience and/or relevant sales training.
• Customer-focused mindset: ability to build trust and maintain strong working relationships.
• Strong organization skills: able to manage multiple opportunities and priorities across a territory.
• Communication skills: clear, professional verbal and written communication.
• Valid work authorization: Candidates must have valid work authorization and be able to work in the U.S. without company sponsorship.

Why You'll Love It Here:

• Open-door policy: We don't like to carry titles around with us. All store leaders strive to lead by serving and supporting team members.
• Tight-knit team: Everybody supports one another in Fort Worth. We provide meals for our team, go to an annual Ranger game with all-you-can-eat access and have Holiday parties.
• Safe environment: We have a mandatory safety meeting every morning. We have an "If you see something, say something" mindset and set the expectation that we will never cheat on safety and never go cheap on safety.
• Very tenured: Our team in Fort Worth is very experienced. Veteran team members are always happy to help newer people grow.
• Community engagement: We sponsor golf tournaments and other events, including the Halo for Freedom Warrior Foundation, as we have many veterans. There are always volunteer opportunities. Our team unloads for the Fort Worth stock show rodeo, which provides an opportunity for kids to come and build projects.
• Goal-oriented team: We love to achieve our goals and celebrate these accomplishments together.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.