Vice President of Membership

Think.Public.Media; Northern (KY); Hybrid; USD 225,000 - 240,000; Full time

Job summary

Minnesota Public Radio (MPR) seeks a transformational executive to lead the membership program and grow revenue while strengthening civic engagement. The Vice President of Membership will set strategy, lead a 9-person team, and drive growth toward 300,000 members while aligning partners, digital channels, and donor relations.

The role reports to senior leadership and requires a track record in mission-driven organizations, digital membership growth, and executive relationship building across

Qualifications

• Experience leading membership, fundraising, or D2C revenue programs.
• Experience growing and operating digital membership.
• Experience building executive-level relationships in Minnesota.
• Familiarity with CRM and donor databases.

Responsibilities

• Program Leadership: Lead the membership program and set strategic direction.
• Team Leadership: Guide a 9-person team with cross-functional stakeholders.
• Organization Leadership: Align membership with overall organizational goals and impact.
• Mission Leadership: Drive community engagement and revenue growth for public media.

Skills

Entrepreneurship

Partnership

Channel Agility

Alignment

Education

Advanced degree in business, marketing, communications, nonprofit management, or related field, or equivalent professional experience

10+ years of progressive leadership in membership, fundraising, subscription, or other direct-to-consumer revenue-generating disciplines, including senior/executive experience

Experience building executive-level relationships and partnerships across Minnesota

Familiarity with CRM and donor database platforms

Tools

CRM software

Donor database platforms

Job description

Minnesota Public Radio (MPR) is on a mission to create the future of public media. We believe that future will be co-created with audiences, communities, and organizations, and we seek an entrepreneurial leader to help grow our membership program from industry standout to civic institution. The Vice President of Membership will lead our most impactful revenue line and design and execute a strategy for membership growth.

Expected Compensation Range: $225,000 to $240,000 per year. The exact salary rate is determined by experience and education related to the role, organizational compensation structure, and internal equity.

Location:Hybrid, St. Paul, MN

Application Process:Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Position Responsibilities

• Program Leadership: The MPR membership program is widely recognized as one of the strongest in public media, boasting more than 170,000 members – including nearly 100,000 sustaining members -- and a history of leadership and innovation. We have a regional audience of nearly one million per week and a national audience of more than ten million.
• Team Leadership: The vibes are immaculate on a motivated and gifted team eager for a permanent leader. They operate with skill and professionalism and are well-networked and well-respected across the company.
• Organization Leadership: Membership is the core of what we do. Membership is how we measure impact. The entire organization, including the executive team, the CEO, and the board of trustees is focused on our goal of growing membership to 300,000. The board of trustees has dedicated capital to fund revenue-generating innovative ideas.
• Mission Leadership: MPR chronicles local news with national impact and powers music discovery and enjoyment for millions. We create content that delights audiences and non-content programs that connect communities. Now more than ever, we need a genuine relationship with our audiences. The VP of Membership is among the most important roles in the organization.

Required Skills, Knowledge and Abilities

We seek a transformational executive to help build a movement around public media. Key skills, experiences, and mindsets required for this role include:

• Entrepreneurship: A record of identifying, evaluating, launching, and iterating new paths to growth. A record of success in achieving growth targets.
• Partnership: Experience building through unaffiliated organizations and identifying novel pathways for collaboration and mutual gain.
• Channel Agility: Facility and creativity across multiple business channels; expertise in digital conversion. Capacity to develop new channels and manage more mature ones.
• Alignment: A conviction in the power of public media to advance a connected America fueled by trust and understanding.

Preferred Education and Experience

• Experience operating within complex, mission-driven, or public-facing organizations; media, broadcasting, or journalism experience is a plus.
• Experience in growing and operating digital membership, subscription, or direct-to-consumer marketing models.
• Experience building executive-level relationships and develop partnerships at leading organizations across Minnesota.
• Familiarity with CRM and membership or donor database platforms.
• Advanced degree in business, marketing, communications, nonprofit management, or a related field, or equivalent professional experience.
• 10+ years of progressive leadership in membership, fundraising, subscription, or other direct-to-consumer revenue-generating disciplines, including experience at a senior/executive level.

Reporting to this Position

• Director of Membership (2) and Membership Business Partner. The role overseas a team of 9 in total.

Physical Demands and Working Conditions

• Must be able to perform the essential duties of the position with or without reasonable accommodation.
• Ability to manage some work outside of standard office hours as needed.
• Physical Demands:
  • Required to move about in an office environment and sit for extended periods of time
  • Required to move about in the community
• Frequent use of hands for data entry/keystrokes and simple grasping
• Roughly monthly travel around Minnesota to build partnerships with communities, leaders, and impactful organizations.

APMG offers a comprehensive benefits package including Medical plans with HSA and FSA options, Dental, Vision, Life and AD&D, Short-Term and Long-Term Disability, Paid Parental Leave and Paid Caregiver Leave after 1 year, Vacation (3 wks./per year, pro-rated, based on hours worked), Sick time (12 days, pro-rated, based on hours worked), Holiday Pay (10 holidays + 2 floating holidays each year), Volunteer Time (8 hours per year), Long-Term Care and Critical Illness insurance options, Employee Assistance Program, 403(b) Retirement Plan, and more.

Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. We are committed to hiring a breadth of diverse professionals and encourage members of diverse groups to apply.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.