Vice President of Marketing Performance

Colibri Group; St. Louis (MO); On-site; USD 140,000 - 210,000; Full time

Job summary

Colibri Group in St. Louis, MO is seeking a Vice President of Marketing Performance to lead our marketing services and daily operations, developing and executing strategic plans that span multiple business units.

You will drive data-driven decision making, define ROAS targets, and build a high-performing team across creative services, digital marketing, and direct marketing, ensuring consistency and scale. This role creates a scalable shared services model that aligns marketing priorities with

Qualifications

• 10+ years of marketing experience with 5+ years in leadership
• Bachelor’s degree in marketing or equivalent; MBA preferred
• Extensive experience with related marketing concepts and principles
• Adept at extracting insights from data and presenting data-driven recommendations
• Experience leveraging marketing automation tools such as HubSpot
• Detail-oriented with strong project management
• Strong organizational and staff management skills

Responsibilities

• Leads the marketing shared services and consolidates into a cohesive internal agency
• Provides guidance to creative, digital, and direct marketing teams and drives continuous improvement
• Develops strategy for the marketing services department aligned with overall marketing and business goals
• Develops deep understanding of ecosystems to target new or underserved markets
• Consults with business on marketing strategies, results, and forward planning
• Establishes a scorecard and owns results including ROAS and channel performance

Skills

Marketing leadership

Data-driven decision making

Marketing automation

Strategic planning

Team management

Storytelling with data

Market targeting

Cross-functional collaboration

Education

Bachelor’s degree in marketing or equivalent

MBA preferred

Tools

HubSpot

Job description

Position:Vice President of Marketing Performance

Location: St. Louis, MO

Job Id:1197

# of Openings:1

Vice President of Marketing Performance

St. Louis, MO

At Colibri Group, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork, and Curiosity. These values guide our interactions with each other, our customers, and the community.

PositionOverview

The Vice President of Marketing Performance will lead and champion the shared services marketing teams and daily operations to develop and execute impactful marketing strategies. It will also oversee marketing performance across all Colibri ecosystems ensuring a collective marketing strategy that leverages best practices and scales winnings throughout the various business units.

Position Requirements & Major Responsibilities

• Leverage our existing creative services, digital marketing and direct marketing shared service organizations and consolidate into a cohesive, world-class internal marketing shared services agency.
• Provides guidance and leadership to members of creative services, digital marketing and direct marketing teams. Ensure continuous improvement and
• Develops a strategy for the marketing services department, in alignment with the overall marketing and business strategies to align priorities, management resources and ensure largest overall business impact.
• Develops a deep understanding of the ecosystems, customers and industry factors to target specific new or underserved markets.
• Consults with the business on their marketing strategies, results and impacts and forward strategy.
• Establishes a scorecard and owns results - ROAS, Well balanced PESO marketing, Channel performance upleveling, Innovation, Consistency, best practices, shared learnings, scaling winnings

Qualifications

• 10+ years of marketing experience, including 5+ years of leadership experience, in-house or external agency experience a plus.
• Bachelor’s degree in marketing or equivalent required, MBA preferred
• Extensive experience with the concepts and principles of one or more related fields or departments.
• Highly adept at extracting insights from data and leading others in data-driven decision-making; demonstrable experience presenting recommendations in a clear and concise way that effectively “tells a story" with data.
• Experience setting a vision and strategy that leverages full value from marketing automation processes and tools such as HubSpot
• Detail-oriented with the ability to manage projects from inception through execution
• Exceptional organization and staff management skills

About Colibri Group

Colibri Group is building the future of professional education. Headquartered in St. Louis, Missouri, Colibri Group is one of the pioneers of online professional education, introducing some of the first web-based professional education courses in 2001. Students and professionals start and advance their careers through the company’s online and in-person learning solutions for licensing, continuing education, test preparation and professional development.

Today, we proudly serve over one million customers each year and employ more than 900 mission-aligned professionals. Our family of brands are the leading online professional education platforms in their respective end-markets. We provide a holistic learning experience for students and professionals to achieve more and thrive throughout their careers in real estate, financial services, teacher education, healthcare, valuation and property services, accounting, among other professions. Visit www.colibrigroup.com for more information.

Colibri Group is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Colibri Group prohibits discrimination and harassment of any kind based on race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other status protected under federal, state, or local law.