Vice President of Marketing – Consumer Electronics

NorthPoint Search Group; Charlotte (NC); Hybrid; USD 180,000 - 220,000; Full time

Benefits offered by this job

Performance bonus

Equity

Job summary

NorthPoint Search Group is seeking a Vice President of Marketing for a fast-growing consumer electronics brand in Charlotte, NC. This role will own the strategy, brand, and go-to-market execution, guiding the customer journey from awareness to loyalty.

Ideal candidates will have 10+ years in marketing with 3+ years in a senior leadership role, a proven record of scaling DTC and retail marketing, and a ROI-driven, data-driven approach to growth.

Qualifications

• 10+ years of progressive marketing experience with leadership responsibilities.
• 3+ years in a senior leadership role guiding marketing strategy.
• Background in consumer electronics, consumer tech, or lifestyle brands preferred.
• Proven ability to scale DTC and retail marketing efforts.
• Strong analytical, strategic, and creative skills with ROI focus.
• Experience in both early-stage growth and established brand marketing environments.

Responsibilities

• Define and implement the marketing vision, roadmap, and team structure.
• Drive digital, brand, and product marketing initiatives across channels.
• Lead performance marketing, SEO/SEM, PR, and influencer strategies.
• Partner cross-functionally with product, sales, and leadership to align goals.
• Optimize budget allocation and performance metrics to scale growth.
• Build and mentor a high-performing marketing team.

Skills

Marketing leadership

Brand strategy

Growth marketing

Data-driven decision making

Cross-functional collaboration

Job description

Vice President of Marketing – Consumer Electronics

Who

A fast-growing consumer electronics company seeking a visionary marketing leader.

What

Lead all aspects of marketing strategy, brand development, and go-to-market execution.

When

Immediate need.

Where

Charlotte, NC (on-site or hybrid preferred).

Why

To accelerate brand growth and drive customer acquisition in a competitive market.

Office Environment

Collaborative, fast-paced, and innovation-focused culture.

Salary

$180,000–$220,000 base plus performance bonus and equity.

Position Overview

The Vice President of Marketing will spearhead the development and execution of integrated marketing strategies for a consumer electronics brand experiencing rapid expansion. This role will own the customer journey from awareness to loyalty, leveraging data, creativity, and leadership to build an iconic brand.

Key Responsibilities

• Define and implement the marketing vision, roadmap, and team structure.
• Drive digital, brand, and product marketing initiatives across all channels.
• Lead performance marketing, SEO/SEM, PR, and influencer strategies.
• Partner cross-functionally with product, sales, and leadership to align goals.
• Optimize budget allocation and performance metrics to scale growth efficiently.
• Build and mentor a high-performing marketing team.

Qualifications

• 10+ years of progressive marketing experience, including 3+ years in a senior leadership role.
• Background in consumer electronics, consumer tech, or lifestyle brands strongly preferred.
• Demonstrated success in scaling DTC and retail marketing efforts.
• Strong analytical, strategic, and creative skills with an ROI-focused mindset.
• Experience with both early-stage growth and established brand marketing environments.