Vice President of Marketing

Beacon Talent; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

An innovative professional network is seeking a dynamic Vice President of Marketing to lead growth initiatives across digital products. This pivotal role demands an entrepreneurial spirit and a data-driven mindset, ideal for a marketing executive skilled in full-funnel strategy and customer acquisition. You will manage large-scale marketing budgets, optimize campaigns, and foster a collaborative team environment. With a focus on performance and creativity, you will guide the production of impactful marketing materials and lead research initiatives to inform strategic decisions. Join a mission-driven team in a hybrid role that offers flexibility and the opportunity to influence company growth.

Benefits

Competitive compensation

Equity participation

Remote-first environment

Flexible work hours

Team gatherings

Industry events

Qualifications

• 12+ years of marketing experience with at least 3 in executive roles.
• Experience managing multi-million dollar marketing budgets.

Responsibilities

• Own and optimize strategy across all major customer acquisition channels.
• Lead structured testing initiatives to refine targeting and creative.

Skills

Digital Marketing Analytics

Customer Acquisition Strategy

SEO

A/B Testing

Performance Marketing

Leadership

Communication

Education

MBA from a top-tier institution

Tools

Advertising Platforms

SEO Tools

Marketing Automation Systems

Job description

Vice President of Marketing

About the Client

Our client is a membership-based professional network designed for senior executives in technology and media. The network fosters meaningful connections among senior leaders through curated networking experiences, mentorship initiatives, and digitally native tools and experiences that foster cross-sector collaboration. This is a lean, venture-backed business, with experienced leadership. The company is already profitable and prioritizes a highly collaborative, operationally excellent environment.

About the Role

Our client is looking for an entrepreneurial and data-driven Vice President of Marketing to spearhead growth initiatives across a diverse portfolio of digital products. This is a high-impact leadership role designed for a marketing executive who excels in full-funnel strategy, has deep acquisition expertise, and thrives in fast-moving, high-performance environments. The ideal candidate will be both a strategic thinker and hands-on contributor—comfortable owning large-scale initiatives while driving daily execution in a resource-conscious, agile team.

Responsibilities

Customer Acquisition Strategy

• Own and optimize strategy and execution across all major customer acquisition channels.

• Manage large-scale performance marketing budgets with a focus on ROI and cost efficiency.

• Lead structured testing initiatives to continuously refine targeting, creative, and bidding strategies.

• Build scalable, efficient campaigns that deliver strong unit economics.

Channel Ownership

• Paid Social: Drive advanced targeting, creative testing, and optimization across social platforms.

• Organic Social: Create and execute content-led strategies to grow reach and engagement.

• Paid Search: Optimize significant ad spend on search platforms for new user acquisition.

• SEO: Develop long-term strategies to grow organic traffic and search visibility.

• Display Advertising: Lead display and programmatic campaigns with a focus on creative performance and cost control.

• Product-Led Growth: Collaborate with Product and Engineering to design features and experiences that organically attract users.

• Affiliate & Partnerships: Build influencer and affiliate networks to drive traffic and signups.

• Emerging Channels: Evaluate and test new growth opportunities across untapped platforms.

Creative & Messaging

• Guide the production and iteration of marketing creatives across formats and channels.

• Use research and data to inform message testing, segmentation, and positioning strategies.

• Translate insights into effective campaigns and compelling value propositions.

Research & Insights

• Lead competitive and customer research to inform go-to-market strategy.

• Develop segmentation frameworks and personas to drive acquisition and retention.

• Monitor industry trends and adjust positioning as needed.

Leadership & Collaboration

• Build and mentor a cross-functional marketing team with a bias for experimentation and accountability.

• Manage relationships with agencies and vendors.

• Align closely with Product, Design, Engineering, and Sales to drive company-wide initiatives.

• Foster a culture of transparency, collaboration, and performance.

Requirements

Experience & Background

• 12+ years of progressive marketing experience with at least 3 in executive roles.

• Demonstrated success in scaling acquisition programs and optimizing conversion funnels.

• Experience managing multi-million dollar marketing budgets and high-growth targets.

• MBA preferred, particularly from a top-tier institution.

Technical Proficiency

• Deep understanding of digital marketing analytics and attribution models.

• Hands-on experience with advertising platforms and SEO tools.

• Proficiency in A/B testing methodologies and marketing automation systems.

Leadership & Communication

• Strategic thinker with the ability to balance short-term wins and long-term goals.

• Proven success in building and scaling high-performing teams.

• Excellent communicator with a data-first mindset and collaborative approach.

Benefits & Why Join

• Lead marketing strategy for a profitable, high-growth company in the professional community sector.

• Influence company-wide decision-making and long-term growth strategy.

• Work in a remote-first environment with flexibility and autonomy.

• Competitive compensation and equity participation.

• Join a mission-driven team focused on innovation, outcomes, and customer impact.

Location

This is a hybrid position based in New York City, with occasional travel required for team gatherings and industry events.

Our client is an equal opportunity employer committed to creating a diverse, inclusive, and welcoming environment for all employees.