Private Wealth, Real Assets Product Marketing, Vice President (m|f|x)

E Fundresearch; New York (NY); On-site; USD 150,000 - 200,000; Full time

Job summary

An established industry player is looking for a strategic Marketing Lead for Real Assets Products. This exciting role involves crafting compelling messaging and content to engage high-net-worth clients and drive fundraising efforts. With a focus on net lease and digital infrastructure, you will collaborate with internal teams and manage integrated marketing campaigns. Join a dedicated team of professionals committed to delivering exceptional value and innovative investment solutions. If you have a passion for marketing in the financial services sector and a deep understanding of real estate, this opportunity is perfect for you.

Qualifications

• 7-10+ years in financial services marketing, focusing on real estate or digital infrastructure.
• Exceptional writing and communication skills to simplify complex concepts.

Responsibilities

• Develop client-centric messaging and content for investment strategies.
• Execute marketing campaigns and manage product performance updates.

Skills

Financial Services Marketing

Real Estate Knowledge

Digital Infrastructure Knowledge

Communication Skills

Project Management

Data Analytics

Leadership Skills

Education

Bachelor’s Degree in Marketing

MBA

CFA

Tools

CRM Software

Marketing Tools

Job description

Private Wealth, Real Assets Product Marketing, Vice President (m|f|x) New York

This role is based in New York City, working in-office Monday to Friday.

Company Overview:

With over $250 billion in assets under management as of December 31, 2024, we invest across three multi-strategy platforms: Credit, GP Strategic Capital, and Real Assets. Supported by a strong permanent capital base, we provide private capital solutions to businesses for long-term growth and offer institutional investors, individual investors, and insurance companies differentiated alternative investment opportunities aiming for strong performance, risk-adjusted returns, and capital preservation.

Join over 1,100 professionals worldwide at Blue Owl, dedicated to creating exceptional value. Visit www.blueowl.com to learn more.

Role Summary:

We are seeking a strategic Marketing Lead for Real Assets Products within our Global Private Wealth Marketing team. The role involves developing compelling messaging, positioning, and content for our flagship investment strategies, focusing on net lease and digital infrastructure, to engage high-net-worth clients and support our fundraising efforts globally.

Key Responsibilities:

• Messaging and Positioning: Develop clear, differentiated, and client-centric messaging, aligning it with business strategy and client needs, ensuring consistency across channels.
• Content Creation: Produce high-quality materials like brochures, white papers, and digital assets, collaborating with investment teams to translate complex strategies into engaging content.
• Go-to-market Strategy: Develop and execute marketing campaigns for product launches, collaborate with sales teams, and utilize data insights to optimize content.
• Client Communications: Manage product performance updates, shareholder communications, and ensure seamless dissemination across channels.
• Stakeholder Collaboration: Work closely with internal teams, including investment management, compliance, and distribution, to ensure alignment and effective execution.
• Market Analysis: Monitor industry trends, competitive landscape, and regulatory changes to inform strategies and ensure compliance.

Experience & Skills:

• 7-10+ years in financial services marketing, with a focus on real estate or digital infrastructure preferred.
• Deep understanding of real estate and infrastructure markets, private wealth, and high-net-worth client needs.
• Exceptional writing, editing, and communication skills, with ability to simplify complex concepts.
• Proven experience in integrated marketing campaigns and project management.
• Proficiency in marketing tools, CRM, and data analytics.
• Strong leadership, collaboration, and strategic thinking skills.

Education:

• Bachelor’s degree in marketing, communications, finance, or related field; MBA or CFA is a plus.

Compensation:

The annual base salary range for this NYC-based role is $150,000 to $200,000, commensurate with experience and qualifications. Discretionary bonuses may also be available based on performance.