Vice President of Growth Activation

adMarketplace; New York (NY); On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Medical/Dental/Vision

401k matching

Employee referral program

Gym membership discount

Tax-free commuter benefits

Job summary

adMarketplace is seeking a VP of Growth Activation in New York to lead growth marketing, ABM, demand generation, and sales enablement. You will drive integrated programs across advertiser and publisher markets, partnering with product, marketing, and revenue teams to accelerate pipeline and revenue growth.

The ideal candidate has 10–15 years in growth marketing within high-growth B2B tech or SaaS, with a data-driven, experimentation-focused approach and strong executive collaboration skills.

Qualifications

• Proven leadership experience in growth marketing and revenue-generation initiatives.
• Strong track record in ABM, demand gen, and sales enablement with measurable ROI.
• Advanced analytics mindset using attribution, dashboards, and performance insights.

Responsibilities

• Develop and execute growth marketing strategy aligned with pipeline and revenue goals.
• Lead planning, ROI targets, and experimentation roadmaps with executive input.
• Build and scale growth programs across advertiser and publisher markets.
• Drive integrated GTM initiatives with product marketing, product, and sales.
• Lead the sales enablement function and create customer intelligence insights.
• Own marketing measurement and dashboards connecting investment to outcomes.

Skills

Growth strategy

Go-to-Market

Sales enablement

Marketing analytics

ABM (account-based marketing)

Demand generation

Leadership

Cross-functional collaboration

Education

15+ years marketing experience

Tools

CRM platforms

Marketing automation

AI-powered tools

Job description

• The Vice President, Growth Activation will lead adMarketplace’s growth marketing strategy, building the engine that generates pipeline, drives account growth, enables Sales, and measures marketing’s impact on revenue
• Reporting to the Chief Marketing Officer, this role will partner closely with Sales, Product Marketing, Product, Business Development, and Revenue Operations to execute integrated growth strategies across advertiser and publisher audiences
• The ideal candidate is a strategic, data-driven marketing leader with experience driving pipeline growth, account-based marketing, demand generation, sales enablement, and marketing analytics within high-growth B2B technology, adtech, SaaS, digital media, or AI-powered organizations

Growth Strategy

• Develop and execute adMarketplace’s growth marketing strategy, aligning marketing investments with company growth objectives, pipeline targets, and revenue goals
• Lead annual and quarterly growth planning, defining priorities, investment plans, success metrics, experimentation roadmaps, and marketing ROI targets
• Partner with executive leadership to identify growth opportunities across advertiser and publisher markets and translate them into measurable marketing programs

Go-to-Market Strategy & Commercial Activation

• Develop and execute integrated growth marketing programs, including account-based marketing (ABM), demand generation, and customer marketing, that generate qualified pipeline, accelerate pipeline progression, and drive account acquisition, expansion, and retention
• Partner with Product Marketing, Product, Sales, and Business Development to bring new products, AI capabilities, and strategic commercial initiatives to market
• Identify opportunities to improve campaign effectiveness, audience engagement, and pipeline conversion throughout the buyer journey

Sales Enablement & Customer Intelligence

• Build and scale the sales enablement function, equipping commercial teams with the messaging, insights, competitive intelligence, and resources needed to engage prospects and customers
• Build a customer intelligence function that transforms customer insights, market trends, competitive intelligence, and campaign performance into actionable growth strategies
• Partner with Product Marketing to translate product positioning and customer value into compelling sales enablement and growth marketing campaigns

Marketing Performance & ROI

• Own the marketing measurement strategy, partnering with Revenue Operations to build dashboards, attribution models, and reporting that connect marketing investment to pipeline, revenue, and business outcomes
• Drive a culture of experimentation, AI adoption, and continuous optimization by using performance insights to maximize marketing ROI and commercial impact

Team & Cross-Functional Leadership

• Lead and grow a high-performing Growth Activation team spanning growth marketing, demand generation, sales enablement, customer intelligence, and marketing operations
• Manage internal teams, agency partners, vendors, and AI tools to maximize growth, efficiency, and marketing performance
• Establish scalable operating rhythms and cross-functional processes that strengthen alignment between Marketing, Sales, Product Marketing, and Revenue Operations

Benefits

• Medical/Dental/Vision/FSA
• Wellness Programs & Social Events
• Life/Disability Insurance
• Matching 401k
• Employee Referral Bonus Program
• Discounted Gym Membership
• Tax-Free Commuter Benefits

Proven leadership experience within adtech, martech, SaaS, digital media, search, commerce media, performance advertising, or AI-powered technology companiesDemonstrated success developing and executing growth marketing strategies that generate qualified pipeline, accelerate revenue growth, and maximize marketing ROI through demand generation, account-based marketing (ABM), customer marketing, and sales enablementStrong analytical mindset with experience using attribution models, CRM platforms, marketing automation, AI-powered tools, and performance analytics to inform strategy, measure marketing impact, and optimize investment decisionsComfortable operating in a fast-paced, high-growth environment with evolving priorities, a bias toward experimentation, and a focus on measurable business outcomes10–15 years of marketing experience, including 5+ years leading growth marketing, demand generation, or go-to-market teams within high-growth B2B organizationsExceptional communication, executive presentation, and stakeholder management skills, with experience influencing cross-functional teams and leading high-performing organizations, agency partners, budgets, and strategic initiativesExperience partnering closely with Sales, Product Marketing, Product, Business Development, Revenue Operations, and executive leadership to execute integrated growth strategies