Vice President of Business Development

Soni; Cherry Hill Township (NJ); Hybrid; USD 175,000 - 230,000; Full time

Job summary

Soni, a transportation and logistics company, seeks an experienced Vice President of Business Development to lead sales strategy, revenue growth, customer acquisition, and the build-out of a high-performing BD team.

The role requires deep sector expertise in logistics or 3PL, a proven record of growing key accounts, and the ability to partner with operations, pricing, marketing and leadership to win strategic contracts and drive market expansion.

Qualifications

• 10+ years leading sales and business development teams.
• Experience selling complex logistics solutions and managing large accounts.
• Bachelor's degree required.
• Transportation, logistics, 3PL brokerage experience preferred.

Responsibilities

• Develop and execute multi-year growth strategies aligned with revenue goals.
• Lead and scale a high-performing BD team; hire, train, mentor, manage performance.
• Drive revenue growth by expanding existing relationships and acquiring new customers.
• Oversee pricing strategies and contract negotiations with customers.
• Establish executive relationships with key customers and industry partners.
• Collaborate across operations, pricing, marketing, and leadership to ensure success.
• Represent the company at industry events and trade shows.
• Oversee CRM and lead-gen tools optimization.

Skills

Sales leadership

Business development

Team coaching

Strategic partnerships

Pricing strategy

Contract negotiations

CRM proficiency

Public speaking

Executive presence

Communication skills

Education

Bachelor's degree

Tools

CRM platforms

Lead generation tools

Sales technology

Job description

Hybrid (Open to Remote Candidates Outside of CA)

Permanent

Extensive Travel Required (Approximately 130–160 days annually)

Soni is seeking an experienced Vice President of Business Development for a growing transportation and logistics organization. This high-impact executive role will lead sales strategy, revenue growth, customer acquisition, and business development initiatives while building and scaling a high-performing sales team. The ideal candidate will bring deep experience within transportation, logistics, 3PL brokerage, or other complex operational environments and have a proven track record of driving growth through strategic customer partnerships.

Responsibilities of the Vice President of Business Development:

• Develop and execute multi-year growth strategies aligned with company revenue goals and strategic objectives.
• Lead, coach, and scale a high-performing Business Development team, including hiring, training, mentoring, and performance management.
• Drive revenue growth by expanding existing customer relationships, increasing wallet share, and securing new customer partnerships.
• Establish customer-specific pricing strategies focused on profitability, retention, growth, and margin improvement.
• Develop and manage sales targets, pipeline strategies, and performance metrics across the business development organization.
• Build and maintain executive-level relationships with key customers, prospects, and industry partners.
• Oversee customer onboarding processes to ensure seamless transitions from sales through operations.
• Evaluate, implement, and optimize CRM, lead generation tools, and business development technology investments.
• Partner cross-functionally with operations, customer experience, pricing, quality, marketing, and leadership teams to support customer success.
• Analyze marketing and trade show investments to maximize ROI and generate measurable revenue opportunities.
• Lead contract negotiations, customer agreements, NDAs, and partnership discussions in collaboration with internal stakeholders.
• Identify market opportunities, industry trends, and growth strategies to strengthen the company’s competitive position.
• Represent the organization at industry events, conferences, and customer meetings as a thought leader within the logistics space.
• Champion company values, culture, and customer-first initiatives across the organization.

Requirements of the Vice President of Business Development:

• 10+ years of proven success in sales leadership and business development.
• 10+ years of experience managing, developing, and scaling sales teams.
• Bachelor's degree required.
• Proven experience driving revenue growth, customer acquisition, and strategic partnerships.
• Transportation, logistics, freight, or 3PL brokerage experience strongly preferred.
• Experience selling complex logistics solutions and managing large customer relationships.
• Strong understanding of pricing strategies, contract negotiations, and customer retention.
• Experience utilizing CRM platforms, lead generation tools, and sales technology.
• Excellent presentation, communication, negotiation, and public speaking skills.
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Strategic thinker with a hands-on leadership style and strong executive presence.

Preferred Qualifications:

• Experience within transportation verticals such as pharmaceutical logistics, oil & gas, or other highly regulated industries.
• Experience building sales organizations and implementing scalable business development processes.
• Experience representing organizations at industry events and trade shows.
• Strong analytical background with the ability to leverage data to drive sales decisions.

Compensation: $175,000–$230,000 base salary + incentive opportunity

Compensation may vary based on experience, skills, and qualifications.