Vice President, Naming Rights & Major Sponsorships
100 LEARFIELD
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Benefits offered by this job
Job summary
Learfield is seeking an experienced, results-driven sales executive to lead naming rights opportunities across its collegiate athletic properties. The VP of Naming Rights will originate and close transformational sponsorships, working closely with Athletic Directors and Learfield’s Commercial Partnerships leadership.
Ideal candidates bring 15+ years in sponsorship sales, a proven ability to close multi-million-dollar deals, and a deep network with Fortune 500 brands.
Qualifications
- 15+ years of sales, sponsorship, business development, or partnership experience.
- Proven track record selling naming rights, entitlement partnerships, and large-scale sponsorship agreements.
- Experience building relationships with Fortune 500 brands, agencies, and C-suite decision-makers.
Responsibilities
- Lead Learfield's naming rights business development across its collegiate portfolio.
- Identify and cultivate naming rights opportunities for stadiums, arenas, and premium university assets.
- Partner with Athletic Directors and university leadership to gain approval and move assets to market.
- Develop and maintain a robust pipeline of naming rights and entitlement opportunities.
- Drive prospecting and nurture relationships with Fortune 500 brands and agencies.
- Lead the sales process from prospecting to contract execution and close.
Skills
Job description
Learfield is seeking an experienced, results-driven sales executive to lead naming rights opportunities across its collegiate athletic properties. The VP of Naming Rights will originate and close transformational sponsorships, working closely with Athletic Directors and Learfield’s Commercial Partnerships leadership.
Ideal candidates bring 15+ years in sponsorship sales, a proven ability to close multi-million-dollar deals, and a deep network with Fortune 500 brands.
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