VP, Naming Rights & Strategic Partnerships
LEARFIELD
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Benefits offered by this job
Job summary
Learfield is seeking an experienced sales executive to lead naming rights revenue across its collegiate athletic properties. You will originate opportunities, develop strategic partnerships, and close transformational sponsorships in collaboration with Learfield’s Commercial Partnerships team.
The role demands deep experience selling naming rights to Fortune 500 brands, a proven rainmaker mindset, and ability to manage complex, multi-stakeholder deals across university leadership and Marketing
Qualifications
- 15+ years of sales, sponsorship, business development, or partnership experience.
- Proven track record selling naming rights, entitlement partnerships, and other large-scale sponsorship agreements.
- Demonstrated success securing multi-million-dollar partnerships and complex platform-based deals.
- Extensive experience building relationships with Fortune 5 000 brands, agencies, and C-suite decision-makers.
- Strong business development and consultative sales skills with the ability to create opportunities from concept through close.
- Exceptional presentation, negotiation, and relationship management abilities.
Responsibilities
- Lead Learfield’s naming rights business development efforts across its portfolio of collegiate athletic properties.
- Identify and cultivate naming rights opportunities for stadiums, arenas and other premium university assets.
- Work with Commercial Partnership VPs to partner directly with Athletic Directors, university presidents, and athletic department leadership to gain approval and alignment on taking assets to market.
- Develop and maintain a robust pipeline of naming rights and entitlement partnership opportunities.
- Drive prospecting efforts and cultivate relationships with Fortune 500 brands, agencies, and senior marketing executives.
- Lead the sales process for high-value opportunities, from identifying prospects through negotiation and contract execution.
- Secure new revenue streams through long-term naming rights agreements and integrated sponsorship platforms.
Skills
Job description
Learfield is seeking an experienced sales executive to lead naming rights revenue across its collegiate athletic properties. You will originate opportunities, develop strategic partnerships, and close transformational sponsorships in collaboration with Learfield’s Commercial Partnerships team.
The role demands deep experience selling naming rights to Fortune 500 brands, a proven rainmaker mindset, and ability to manage complex, multi-stakeholder deals across university leadership and Marketing
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