Senior Product Growth Marketing Associate

UNFCU; New York (NY); Hybrid; USD 96,000 - 103,000; Full time

Job summary

UNFCU, located in New York City, seeks a marketing professional to plan, develop, and execute multi-channel campaigns for growth of member engagement and product adoption. You will collaborate with product, analytics, and business development to optimize campaigns and ensure ROI while maintaining compliance and ethical standards.

The role is hybrid, supporting campaigns across paid and owned media, with a focus on data-driven segmentation, lookalike audiences, and performance optimization.

Qualifications

• 3–5 years of experience in marketing financial products or services to consumers.
• Experience developing multi-channel and multi-product marketing campaigns across paid and owned media.
• Experience using digital ad platforms with lookalike audience modeling and audience selection attributes.
• Experience with Salesforce Marketing Cloud and strong writing/communication skills.

Responsibilities

• Plan, develop, and execute product and growth marketing campaigns with cross-functional partners.
• Translate product features into benefit-driven market positioning with stakeholders.
• Drive member acquisition, product adoption, and engagement through targeted campaigns.
• Collaborate with analytics to measure ROI and optimize campaigns via A/B testing.
• Guide members through the sales funnel from awareness to conversion and retention.

Skills

Multi-channel marketing

Digital advertising platforms

Salesforce Marketing Cloud

Strong writing & communication

Project management

Education

Bachelor's degree in marketing

Tools

The Trade Desk

Google Display

Asana

Job description

Why join this team

Support the development and execution of integrated marketing strategies and campaigns that drive member engagement, loan and deposit growth, product adoption, and member retention. Partner cross-functionally to deliver data-driven marketing initiatives, support product launches and enhancements, optimize acquisition and engagement efforts, and contribute to achieving the organization's strategic growth objectives.

Why join this team

Support the development and execution of integrated marketing strategies and campaigns that drive member engagement, loan and deposit growth, product adoption, and member retention. Partner cross-functionally to deliver data-driven marketing initiatives, support product launches and enhancements, optimize acquisition and engagement efforts, and contribute to achieving the organization's strategic growth objectives.

This position is expected to be hybrid.

NYC Salary Range - $95,880 - $103,000 annually; compensation is commensurate to geographic location.

What You'll Do

• Regardless of seniority or role, uphold UNFCU’s mission and core values by providing an exceptional service experience to colleagues and members alike through consistent demonstration of our service excellence behaviors.
• Plan, develop, and execute product and growth marketing campaigns, ensuring consistent, proactive communication with internal and external stakeholders.
• Create comprehensive marketing campaigns that translate new products, features, and interest rate pricing into benefit-driven market positioning in collaboration with product managers and other stakeholders.
• Partner with business development to build targeted marketing strategies to drive member acquisition and product adoption amongst new and existing organizations within field of membership.
• Infuse new membership acquisition and product growth opportunities into marketing initiatives to achieve organizational goals for growth.
• Collaborate with marketing analytics team to leverage advanced audience segmentation, and predictive signals to target appropriate members and prospects with relevant and timely next best action offers.
• Partner with the analytics team to establish ROI measurement frameworks that assess marketing effectiveness and business impact.
• Continuously improve performance of campaigns through use of outcomes from A/B testing on copy, creative assets, audience, and offers.
• Design and implement marketing strategies that guide members through the sales funnel, from awareness to conversion and retention.
• Perform additional responsibilities as assigned.
• Ensure compliance with federal and state laws and regulations and UNFCU’s Code of Ethics & Business Conduct.

What We're Seeking

• Bachelor’s degree in marketing or related field
• 3-5 years of experience in marketing financial products or services to consumers
• Experience developing and executing multi-channel and multi-product marketing campaigns across paid and owned media
• Experience using digital ad platforms (i.e. The Trade Desk, Google Display) with exposure to lookalike audience modeling as well as demographic, geographic, and interest-based audience selection attributes
• Experience with Salesforce Marketing Cloud
• Excellent interpersonal skills
• Highly organized, detailed-oriented, and proactive
• Strong problem-solving skills
• Excellent writing and verbal communication skills
• Creative, flexible, and the ability to manage multiple priorities

What Makes You Stand Out

• Prior experience in a bank or credit union environment preferred
• Experience using work management tools such as Asana

Who We Are

UNFCU is a global not-for-profit financial institution that serves the UN community. We are committed to providing peace of mind to our members and colleagues and strive to achieve service excellence in all that we do. The best part of UNFCU is the people. Those that choose to work with us often find personal fulfillment, professional growth and a purposeful culture.

UNFCU is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. UNFCU prohibits discrimination and harassment of any type. All applicants will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by country, federal, state or local laws.