Vice President Marketing

Strativ Group; United States; On-site; USD 150,000 - 210,000; Full time

Job summary

Strativ Group is seeking a hands-on VP Marketing to own global positioning and establish the platform as the leading stablecoin solution in payments. Reporting to a Co-Founder, this role offers high autonomy and strategic impact.

You will drive brand identity, field marketing, and thought leadership across the payments ecosystem, coordinating with internal teams and external partners to accelerate growth.

Qualifications

• In-house experience in stablecoins, digital assets, payments orchestration, PSPs, or payment networks.
• First-principles builder with high ownership and hands-on execution.
• Deep knowledge of the payments conference circuit and B2B buyer psychology.

Responsibilities

• Own global brand positioning and messaging from scratch.
• Lead field marketing and global events strategy end-to-end (Money20/20, Fintech Meetup, Token 2049, MAG).
• Drive thought leadership, PR, and media/analyst relations to shape industry perception.
• Own digital marketing and discoverability, optimizing for AI search engines and Geo.
• Oversee internal marketing, manage external agencies, and build the marketing function.

Skills

Stablecoins

Digital assets

Payments orchestration

Owner/operator

Job description

Strativ are partnered with a fast-growing stablecoin infrastructure platform built specifically for the traditional payments industry.

Backed by a top-tier Series A from premier fintech VCs and a global payments giant, they replace fragmented multi-vendor setups with a single, out-of-the-box digital asset infrastructure platform for PSPs, acquirers, and networks.

The company is looking for a hands‑on, strategic VP Marketing to own global positioning and establish the platform as the #1 stablecoin solution in payments. Reporting directly to the Co-Founder, this is a builder-level role with high autonomy and impact.

Key Responsibilities

• Brand & Positioning: Diagnose the market and build sharp, first-principles positioning, messaging hierarchies, and brand identity from scratch.
• Field Marketing & Global Events: Own Tier-1 global conference strategy (Money20/20, Fintech Meetup, Token 2049, MAG) end‑to‑end to drive business outcomes and executive relationships.
• Thought Leadership & PR: Lead content strategy, white papers, executive visibility, and media/analyst relations to shape industry perception.
• Digital & AI Search (AIO/SEO): Own digital brand expression and B2B discoverability optimized for modern AI search engines and Generative Engine Optimization (GEO).
• Execution & Operations: Direct internal marketing talent, oversee external agency partners (web dev), and systematically build out the marketing function.

Requirements

• Domain Expertise: In‑house experience in stablecoins, digital assets, payments orchestration (e.g., Spreedly, Primer), PSPs, or payment networks.
• First-Principles Builder: High-ownership operator who executes directly rather than delegating to large teams and budgets.
• Event & Buyer Mastery: Deep knowledge of the payments conference circuit and B2B buyer psychology (trust, authority, social proof).