Product Marketing Manager

Spade; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Flatiron Office Access

Competitive compensation

Job summary

Jobtailor is expanding its product marketing team in New York City to lead positioning, messaging, and enterprise launches for the Spade platform and its fintech product suite. This role will own end-to-end product marketing initiatives, build the sales enablement engine, and shape market intelligence and packaging for large accounts.

The successful candidate has 6+ years in B2B marketing with a product marketing core, fintech exposure, and strong writing; you will collaborate with product,

Qualifications

• 6+ years in B2B marketing with product marketing focus at Seed to Series C companies.
• Hands-on experience building decks, pages, campaigns, and segmentation.
• Fintech or financial services experience ideal.
• Experience building AI systems for competitive monitoring, buyer and call research, or enablement production.
• Experience creating positioning and messaging for a technical product from a blank page.
• Experience running enterprise, sales-led launches, including seller enablement and measurement.
• Exceptional writing skills and a high quality bar.
• Based in NYC and able to work from the Flatiron office at least 2 days per week.
• Buyer interviews, win/loss research, and research-driven positioning experience preferred.
• Experience selling into banks or large financial institutions preferred.
• Experience with pricing and packaging preferred.
• Experience directing contractors and agencies across design, content, video, and web preferred.

Responsibilities

• Own positioning and messaging for the Spade platform and its products
• Run product launches end to end, including messaging, proof, assets, channel planning, internal rollout, and measurement
• Build sales enablement materials including pitch decks, talk tracks, demo narratives, sales collateral, campaigns, and objection handling
• Own competitive and market intelligence based on live deals
• Build the in-house case for large accounts
• Own customer proof, including case studies, reference stories, proof library, and supporting research
• Conduct buyer research, win/loss analysis, segmentation, and packaging work
• Build the product marketing function from scratch as the second marketing hire
• Work directly with product, sales, founders, and executive leadership
• Engage directly with customers

Skills

B2B marketing

Product marketing

Fintech industry knowledge

Sales enablement

Messaging & positioning

Campaign management

Segmentation

Buyer research

Pricing & packaging

Contractor management

Tools

AI systems for competitive monitoring

Sales enablement tools

Design software

Content management systems

Job description

• Own positioning and messaging for the Spade platform and its products
• Run product launches end to end, including messaging, proof, assets, channel planning, internal rollout, and measurement
• Build sales enablement materials including pitch decks, talk tracks, demo narratives, sales collateral, campaigns, and objection handling
• Own competitive and market intelligence based on live deals
• Build the in-house case for large accounts
• Own customer proof, including case studies, reference stories, proof library, and supporting research
• Conduct buyer research, win/loss analysis, segmentation, and packaging work
• Build the product marketing function from scratch as the second marketing hire
• Work directly with product, sales, founders, and executive leadership
• Engage directly with customers

Requirements

• 6+ years in B2B marketing, with product marketing as the core craft, at Seed to Series C companies
• Hands-on experience building decks, writing pages, running campaigns, and performing segmentation
• Fintech or financial services experience; payments, banking, card, or transaction data experience ideal
• Experience building AI systems for competitive monitoring, buyer and call research, message testing, or enablement production
• Experience creating positioning and messaging for a technical product from a blank page
• Experience running enterprise, sales-led launches, including seller enablement and measurement
• Exceptional writing skills and a high quality bar
• Based in NYC and able to work from the Flatiron office at least 2 days per week
• Buyer interviews, recorded sales call analysis, win/loss research, and research-driven positioning experience preferred
• Experience selling into banks or large financial institutions preferred
• Experience with pricing and packaging preferred
• Experience directing contractors and agencies across design, content, video, and web preferred

Core Competencies

Demonstrates expertise in B2B product marketing, including positioning, messaging, and sales enablement for technical products. Proven ability to conduct market research, build marketing functions, and engage with customers in the fintech sector.

Highest-signal resume keywords

• B2B Marketing Experience
• Product Marketing Expertise
• Fintech Industry Knowledge
• Sales Enablement Development
• Exceptional Writing Skills

ATS Optimization Keywords

Hard Skills

• Product Positioning
• Messaging Development
• Campaign Management
• Segmentation Analysis
• Sales Collateral Creation
• Case Study Development
• Competitive Intelligence
• Buyer Research
• Win/Loss Analysis
• Pricing and Packaging

Soft Skills

• Collaboration
• Communication
• Leadership

Industry Keywords

• Fintech
• Payments
• Banking
• Transaction Data
• Enterprise Sales
• Large Financial Institutions

Tools & Technologies

• AI Systems for Competitive Monitoring
• Sales Enablement Tools
• Design Software
• Content Management Systems