Director, Specialty Marketing

Dental Care Alliance; United States; Remote; USD 120,000 - 190,000; Full time

Job summary

Dental Care Alliance is seeking a Director of Specialty Marketing to lead strategic growth across dental specialties and provider relationships. You will oversee regional and multi-location marketing initiatives, drive referral development, and align marketing with clinical goals to expand patient acquisition and practice capacity.

You will manage senior teams across locations, analyze campaign economics, and collaborate with operational leaders to optimize market performance and revenue growth.

Qualifications

• Bachelor's degree in Marketing or related field required; master's preferred.
• 8+ years progressive experience in marketing or business development with referral development or specialty healthcare marketing.
• 3+ years direct people-management experience, leading dispersed field marketing or provider relations teams.
• Demonstrated ability to develop a growth strategy blending referral-based and direct-to-consumer marketing.
• Strong analytical and commercial judgment to interpret referral-source trends, patient acquisition, revenue data, and translate findings into priorities.
• Proven experience advising clinical/operational stakeholders, influencing without authority, coaching teams, and managing budgets.
• Preferred: experience in dental specialties or multi-site healthcare organizations with CRM and referral tools.

Responsibilities

Skills

Marketing strategy

Referral development

People management

Analytics

Budget management

Stakeholder engagement

Dental industry knowledge

Education

Bachelor's degree in Marketing

Master's degree

Tools

CRM tools

Referral tracking systems

Job description

Job Title

Director, Specialty Marketing

Job ID

2026-36844

# of Openings

1

Job Locations

US

Type

Full-Time

Category

Business Careers & Support

Location : Location

US-

Job Post Information* : Posted Date

11/6/2026

Job Post Information* : External Company Name

Dental Care Alliance

Job Post Information* : External Company URL

www.dentalcarealliance.net

Location : Address

Remote Worker FL

EDUCATION & QUALIFICATIONS

• Education: Bachelor's degree in Marketing, Business, Communications, or a related discipline required; an equivalent combination of education and directly relevant experience may be considered. Master's degree a plus.
• Experience: 8+ years of progressive experience in marketing or business development, including substantial responsibility for provider referral development, specialty healthcare marketing, regional or multi-location marketing, or another relationship-driven growth model.
• 3+ years of direct people-management experience, ideally leading geographically dispersed field marketing, referral development, or provider relations teams.
• Demonstrated ability to develop a comprehensive growth strategy that blends referral-based and direct-to-consumer marketing, not just referral representative activity or event execution.
• Strong analytical and commercial judgment: able to interpret referral-source trends, patient acquisition performance, practice capacity, campaign economics, and associated revenue data, and translate findings into actionable priorities.
• Proven effectiveness advising clinical and operational stakeholders, influencing without direct authority, coaching teams, managing budgets, and building productive provider relationships.
• Preferred: Experience in dental specialties such as oral and maxillofacial surgery, endodontics, periodontics, orthodontics, or implant-focused care, or in another provider-referral-dependent healthcare service.
• Preferred: Experience with multi-site healthcare organizations, specialty practice integration's, local digital patient acquisition, CRM/referral tracking, and provider relationship management tools.