Vice President, Marketing

Relay Graduate School of Education; New York (NY); Remote; USD 152,000 - 207,000; Full time

Job summary

A leading education institution seeks a Vice President of Marketing to drive enrollment and brand visibility. This role will lead a high-performing team and collaborate with various departments to achieve marketing goals aligned with Relay's mission of educational equity.

Benefits

Health insurance benefits

Disability and life insurance

Retirement plan

Professional development

Gym reimbursement

Paid time off (PTO)

Parental leave

Qualifications

• Proven track record developing integrated marketing strategies.
• Strong collaboration with Admissions and Partnerships.
• Experience in enrollment-driven marketing environments.

Responsibilities

• Lead comprehensive marketing strategy to drive enrollment.
• Oversee digital, content, operations, and brand marketing.
• Manage and mentor the marketing leadership team.

Skills

Digital Marketing

Strategic Leadership

Brand Development

Marketing Analytics

Stakeholder Collaboration

Education

8+ years of progressive marketing experience

Experience leading teams in mission-driven organizations

Tools

CRM platforms (e.g., HubSpot, Salesforce)

Job description

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Location: Flexible within the U.S.

Type: Full-time

Team: Marketing & Communications

Job Level: LSS5

Start Date: July 1, 2025

Priority Application Review Deadline: 6/13/25

Summary:

Relay Graduate School of Education (Relay) is an accredited not-for-profit institution of higher education serving thousands of educators from across the country, from pre-service teachers to system-level leaders. Our mission is to ensure that all students are taught by excellent educators, in order to build a more just world where every student has a clear path to a fulfilling life.

The Marketing and Communications team is responsible for expanding Relay's brand as well as establishing and deepening engagement across its core target audiences. The team's core work is to create a compelling story and marketing strategy to aid in the critical work of ensuring Relay GSE meets its revenue goals, and lives its mission, and vision.

Responsibilities and Duties:

The Vice President of Marketing is responsible for leading Relay's comprehensive marketing strategy to drive enrollment, grow brand visibility, and support long-term revenue growth. Reporting to the Chief Growth Officer, this role will oversee all marketing functions (digital, content, operations, and brand) to ensure alignment with Relay's mission and growth objectives.

Strategic Marketing Leadership (45%)

• Set the vision and strategy for brand, digital, content, and campaign marketing
• Develop and execute multi-channel marketing strategies to support national and regional enrollment goals Align marketing goals and metrics with institutional priorities for growth, equity, and impact
• Oversee marketing budget, ensuring cost-effectiveness and return on investment
• Leverage data to refine strategies, improve performance, and guide decision-making
• Partner with Finance and Product/Innovation to forecast marketing-driven enrollment and revenue outcomes
• Collaborate with other senior leaders to align marketing with programmatic and organizational goals
  
  

Brand, Messaging, and Communications (35%)

• Elevate Relay's brand position nationally through storytelling, design, and thought leadership
• Ensure consistent, mission-aligned messaging across all channels and touchpoints, including owned, earned, and paid media
• Lead the development of differentiated messaging tailored to diverse audiences (e.g., prospective students, school partners, funders)
• Guide thought leadership strategy in partnership with senior leadership to increase Relay's visibility and credibility in the field
• Develop strategic campaigns that reinforce Relay's equity commitments and promote inclusive representation
  
  

Team Development & Cross-Functional Collaboration (20%)

• Manage and mentor a high-performing marketing leadership team and build a culture of excellence, equity, and innovation
• Foster collaboration with key departments — especially Partnerships, Admissions, Public Affairs, and Program — to ensure unified messaging and marketing alignment
• Partner with Sales and Partnerships to generate, nurture, and convert qualified leads through marketing automation and content strategy
• Implement scalable systems and operations to improve team efficiency and performance tracking
• Represent the marketing function internally, contributing to strategic planning and cross-functional initiatives
  
  

QUALIFICATIONS

First and foremost, the Vice President, Marketing must share the Relay community's commitment to working together to improve student growth and achievement through phenomenal teacher preparation grounded in diversity, equity, inclusion, and anti-racism. This includes providing teacher preparation programs that set novice teachers up to succeed in the classroom from day one; leadership programs that train new and veteran school and district leaders to best serve their school communities; and teacher-facing professional education that provides ongoing learning to educators. Additionally, for this position we're looking for candidates that possess a combination of the following skills:

• 8+ years of progressive marketing experience, including 5+ years in a senior leadership role
• Proven track record developing and executing integrated marketing strategies that drive measurable growth
• Experience leading brand development, messaging, and thought leadership initiatives in mission-driven organizations
• Deep expertise in digital marketing, including performance marketing, email, SEO/SEM, and social media
• Strong people leadership skills with a track record of building and managing diverse, high-performing teams
• Demonstrated ability to use data and analytics to inform strategy and improve marketing performance
• Skilled collaborator with experience partnering across departments such as Admissions, Partnerships, and Public Affairs
• Excellent communication and storytelling skills with a strong grasp of audience segmentation and message alignment
  
  

Preferred Qualifications:

• Experience in enrollment-driven or higher education marketing environments
• Background in K–12 education, teacher preparation, or nonprofit/social impact sectors
• Familiarity with marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce)
• Strong alignment with Relay's mission and commitment to educational equity
  
  

Relay prepares teachers and school leaders to teach students of all identities and backgrounds in order to push toward a time when this country no longer faces stark educational inequities. We recruit, develop, support, and retain a diverse staff, faculty, and graduate student body because we are committed to creating a diverse, inclusive, and actively anti-racist institution. We know, and the data supports, that diversity, equity, and inclusion cultivate an environment in which people of all backgrounds can thrive and this is critical to achieving our mission of educational excellence and equity.

To fulfill that commitment, Relay encourages applicants of all backgrounds and identities to apply for roles that align with their own interests and career trajectory. If you meet a majority of the qualifications and see yourself in this role, we would love to see your application!

COMPENSATION

Relay is committed to creating and maintaining a compensation and benefits system that supports our ability to recruit and retain a diverse and talented team. As we make decisions about compensation, we will be guided by the following values: clarity, consistency, and internal equity. The salary range for this role is $152,896-$206,409. New hires will be offered a salary at the starting point of the range, $152,896 to allow for an equitable starting salary process and continual salary growth during an employee's time at Relay GSE.

To ensure internal pay equity:

• Relay does not currently differentiate starting salary offers based on years of experience,
• All staff salaries will be capped at the salary range maximum, and
• Relay does not negotiate salary offers.
  
  

Relay offers a comprehensive total rewards package. For full-time roles, this includes health insurance benefits, disability and life insurance, retirement plan, professional development, gym reimbursement, adoption assistance, paid time off (PTO), parental leave, etc. To learn more about Relay's benefits, please visit here.

WORK LOCATION POLICY

Employees must have a primary work location within the U.S., where they are legally authorized to work. Relay is a registered employer in the following states: California, Colorado, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Texas, Virginia, Washington State and Washington DC. Please note that Relay Graduate School of Education's headquarters are in New York City. Employees who choose to perform work from states not listed here will be subject to NYC state withholdings.

Relay Graduate School of Education provides equal employment opportunity for all applicants and employees.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Higher Education

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