Vice President, Market Intelligence & Strategic Insights

AARP; Washington (District of Columbia); Hybrid; USD 180,000 - 280,000; Full time

Benefits offered by this job

401(k)

Pension plan

Health, dental, and vision

Paid time off

Tuition reimbursement

Job summary

AARP is seeking a Vice President of Intelligence to direct the design and execution of enterprise marketing insights, translating data into decision-ready inputs for senior leadership. The role oversees programs, builds a learning agenda, and partners with PRI to drive growth, profitability, and strategic decisions.

The position requires leading cross-functional teams, developing an enterprise research agenda, and guiding strategic planning with stakeholders across the organization.

Qualifications

• Bachelor's degree in Market Research, Business, Economics, Statistics, Data Analytics, Social Sciences, Marketing, or a related field; advanced degree preferred.
• 10+ years of progressive experience in market research, consumer insights, business intelligence, strategy, analytics, or related disciplines, including responsibility for enterprise-level research and decision support.
• Proven ability to synthesize complex data into actionable insights and executive-level recommendations.

Responsibilities

• Transforms complex datasets into clear narratives and actionable insights that shape strategy and opportunities across priorities.
• Develops an annual research agenda for the department based on enterprise needs.
• Collaborates with leaders across the organization to apply insights to policy, strategy, and product development.
• Leads testing and experimentation agendas to scale effective initiatives across the business unit.

Skills

Market research

Data analysis

Strategic thinking

Executive collaboration

Cross-functional leadership

Education

Bachelor's degree in Market Research/Business/Economics/Statistics/Data Analytics

Advanced degree preferred

Job description

AARP is seeking a Vice President of Intelligence to direct the design and execution of enterprise marketing insights, translating data into decision-ready inputs for senior leadership. The role oversees programs, builds a learning agenda, and partners with PRI to drive growth, profitability, and strategic decisions.

The position requires leading cross-functional teams, developing an enterprise research agenda, and guiding strategic planning with stakeholders across the organization.