VP, Consumer Experience & Journey Design

AARP; Washington (District of Columbia); Hybrid; USD 180,000 - 280,000; Full time

Benefits offered by this job

401(k)

Company-funded pension

Health, dental, and vision plans

Life insurance

Paid time off including holidays, vac,

Sick, caregiving, and parental leave

Performance-based and peer-basedrecogn

Tuition reimbursement

Job summary

AARP is seeking a Vice President of Consumer Experience to lead the enterprise-wide consumer experience strategy. This role focuses on integrating editorial, tools, services, and benefits into cohesive customer journeys.

The position requires senior leadership to set long-term goals, simplify interactions, and guide a cross-functional team toward measurable improvements in engagement and satisfaction across channels.

Qualifications

• Bachelor's degree in Marketing, Business, Consumer Experience, Human-Centered Design, Communications, or related field.

Responsibilities

• Owns the design and definition of end-to-end consumer experiences across strategy and demographics.
• Turns consumer trends into recommendations for enterprise consideration.
• Builds and maintains stakeholder relationships for seamless consumer experience.
• Defines the experience architecture campaigns activate and connects marketing efforts to journeys.
• Applies Experience frameworks to solve business challenges with actionable strategies.
• Defines and advances the customer experience maturity roadmap.
• Ensures experiences are implemented as designed in partnership with stakeholders to drive efficiency.

Skills

CX strategy

User journeys

Experience design

Marketing strategy

Digital experience

Cross-functional leadership

Stakeholder management

Data-informed decision making

Education

Bachelor's degree in Marketing, Business, or related field

Advanced degree preferred

Tools

None specified

Job description

AARP is seeking a Vice President of Consumer Experience to lead the enterprise-wide consumer experience strategy. This role focuses on integrating editorial, tools, services, and benefits into cohesive customer journeys.

The position requires senior leadership to set long-term goals, simplify interactions, and guide a cross-functional team toward measurable improvements in engagement and satisfaction across channels.