Lead Ad Sales Research & Insights Architect

AARP; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

AARP seeks an Ad Sales Research Director to lead consumer insights and strategic advertising research for its vast member base. You will transform data into actionable recommendations to influence advertiser decisions, strengthen market position, and drive revenue growth.

The role combines research leadership with business acumen, requiring expertise in audience measurement, data storytelling, and collaboration with advertisers to deliver impactful insights across digital and cross-media

Qualifications

• Bachelor’s degree in Market Research, Marketing, Business, Social Sciences, or a related field.
• 8+ years of progressively responsible experience in market research, consumer insights, analytics, or a related field.
• Experience designing and leading custom research programs delivering actionable insights for business priorities.
• Expertise in 50+ consumer audiences for media, marketing, or publishing initiatives.
• Experience supporting data match initiatives and leveraging data to generate insights.
• Experience managing digital and cross-media brand lift studies and evaluating campaign effectiveness.
• Ability to develop thought leadership and research-based content for business partners.
• Experience managing research budgets and external vendors with high-quality deliverables.
• Demonstrated ability to leverage AI and emerging technologies to drive innovation.

Responsibilities

• Manages all aspects of a quarterly primary study with advertiser participation; advises on how to gather information to meet marketing objectives.
• Manages year-long advertising effectiveness studies for clients.
• Prepares in-depth longitudinal analyses of advertising campaigns and provides consultations for future marketing efforts.
• Creates proprietary member research insights to deepen advertiser relationships and reinforce thought leadership.
• Develops consumer and category insights to educate the sales team and improve advertising revenue.
• Assists in planning initiatives to raise the bar for deliverables and processes.
• Manages research contracts and external vendors, optimizing ROI and budget utilization.

Skills

Consumer insights

Advertising knowledge

Data storytelling

Audience measurement

Research leadership

Strategic consulting

Thought leadership

Collaboration with advertisers

AI & emerging tech

Education

Bachelor’s degree in Market Research, Marketing, Business, Social Sciences, or related field

Job description

AARP seeks an Ad Sales Research Director to lead consumer insights and strategic advertising research for its vast member base. You will transform data into actionable recommendations to influence advertiser decisions, strengthen market position, and drive revenue growth.

The role combines research leadership with business acumen, requiring expertise in audience measurement, data storytelling, and collaboration with advertisers to deliver impactful insights across digital and cross-media