VICE PRESIDENT/GENERAL MANAGER - WLOX

GRAY MEDIA; Biloxi (MS); On-site; USD 180,000 - 260,000; Full time

Job summary

Gray Media, Inc. seeks a Vice President & General Manager for WLOX-TV in Biloxi, MS. The role leads a multi-platform operation, driving revenue growth, expanding market share, and guiding news and community initiatives on the Mississippi Gulf Coast.

You will manage the P&L, oversee budgeting and forecasting, and partner with newsroom leadership to elevate a market-leading news brand while upholding the highest standards and regulatory compliance.

Qualifications

• 5+ years of progressive broadcast/media management experience.
• Background as GM/Station Manager/DOS or News Director.
• Strong revenue growth and digital sales acceleration experience.
• Leadership, negotiation, and public speaking skills.
• Bachelor’s degree or equivalent executive experience.

Responsibilities

• Drive multi-platform revenue growth across broadcast, digital, and Gray Digital Media.
• Oversee station P&L, budgeting, forecasting, and operating margins.
• Lead news and community operations to strengthen market position.
• Recruit and mentor department heads and sales professionals; foster a high-performance culture.
• Ensure FCC, EEO, SOX, OSHA, and corporate policy compliance.

Skills

Broadcast management

Executive leadership

Ratings analysis

Digital sales acceleration

Public speaking

Education

Bachelor’s degree in Communications, Business, Marketing, Broadcast Journalism

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WLOX:

WLOX-TV is the undisputed audience and commercial advertising leader on the Mississippi Gulf Coast. Broadcasting both ABC (WLOX 13.1) and CBS (WLOX 13.2) alongside high-performing multicast networks and dominant digital, mobile, and OTT streaming products, WLOX delivers unprecedented market reach across South Mississippi. With a legacy built on lifesaving severe weather coverage, investigative journalism, and deep community ties, WLOX pairs broadcast dominance with sophisticated, full-funnel digital marketing solutions powered by Gray Digital Media (GDM).

Job Summary/Description:

Gray Media is seeking an aggressive, revenue-focused, and visionary leader to serve as Vice President & General Manager for WLOX-TV (ABC/CBS), the market-dominant media powerhouse serving the Biloxi-Gulfport market and Mississippi Gulf Coast. The VP/GM will lead a fully functioning multi-platform media operation with an uncompromising focus on accelerating top-line revenue growth, maximizing digital and linear sales performance, expanding market share, and leading our championship news and community operations in a highly competitive, success-driven culture.

Duties/Responsibilities include, but are not limited to:

• Drive Multi-Platform Revenue Growth: Serve as the chief revenue strategist for the station; partner daily with sales leadership to set pricing, inventory management, packaging, and go-to-market strategies that consistently exceed monthly, quarterly, and annual billing budgets across broadcast, digital, and Gray Digital Media (GDM).
• Drive Audience Retention & Growth: Partner with news leadership to analyze minute-by-minute ratings and digital consumption metrics, refining pacing, teasing, and content flow to hold viewers across key dayparts.
• Champion New Business & Strategic Accounts: Actively participate in high-level sales calls, cultivate deep C-suite relationships with major regional advertisers, and expand agency partnerships beyond traditional spot TV to capture larger digital, OTT, and multi-market shares.
• Lead Multi-Platform Operations: Lead a fully functioning, 24/7 multi-platform operation with a sharp focus on growing commercial revenue, broadcast ratings, and digital/social engagement.
• Support & Elevate Award-Winning News: Partner with newsroom leadership to uphold WLOX’s market-leading news brand, ensure dominant severe weather/crisis readiness, and produce compelling local journalism that delivers ratings and commercial monetization opportunities.
• Champion Relevant, High-Impact News: Foster an aggressive investigative and breaking news culture that delivers urgent, authentic, and locally indispensable content to South Mississippi.
• Modern Cross-Platform Execution: Direct multi-screen content strategies (broadcast, OTT, web, social) to ensure storytelling reaches audiences wherever they consume news, maximizing total brand retention.
• Financial Acumen & P&L Responsibility: Assume full accountability for station P&L, financial statements, monthly pacing/forecasting, capital expense budgets, and operating margins.
• Talent Recruitment & High-Performance Culture: Recruit, mentor, and hold accountable top-tier department heads and sales professionals; build an energetic, competitive, and accountable sales and station culture.
• Governance & Compliance: Strictly enforce all FCC, EEO, SOX, OSHA, and corporate policies, always adhering to the highest ethical and broadcast standards.
• Community Ambassador: Represent WLOX and Gray Media as an engaged, high-profile civic leader across the Mississippi Gulf Coast business and philanthropic community.

Qualifications/Requirements:

• Experience: 5+ years of progressive broadcast/media management experience, with a preferred background as a General Manager, Station Manager, Director of Sales (DOS), or News Director.
• Demonstrated success leading or partnering with newsroom leadership to build strong news brands that grow market share and audience loyalty.
• Strong acumen in ratings analysis, digital audience data, and modern retention techniques (flow, vertical/horizontal tease structures, and active live storytelling).
• Director of Sales (DOS), General Sales Manager (GSM), or News Director with significant commercial business experience.
• Revenue Track Record: Demonstrated history of consistent revenue overperformance, digital sales acceleration, creative non-traditional revenue generation, and effective sales team coaching.
• Strategic Vision: Comprehensive understanding of modern multi-platform media consumption, linear-to-digital transition, advanced audience targeting, and competitive positioning.
• Financial Discipline: Strong command of station budgeting, operational expense management, and revenue forecasting.
• Leadership & Communication: Exceptional executive presence, dynamic motivational leadership, sharp negotiation skills, and strong public speaking abilities.
• Education: Bachelor’s degree in Communications, Business, Marketing, Broadcast Journalism, or equivalent executive work experience.
• Must possess a valid driver’s license with an acceptable driving record.

WLOX-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline, up to and including discharge.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.