MEDIA EXECUTIVE (ASSO) - WLBT

GRAY MEDIA; Jackson (MS); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Base salary + bonuses

Comprehensive benefits

Paid vacation

401(k) match

Training & growth

Work-life balance

Job summary

GRAY MEDIA’s WLBT-TV is seeking a talented Multimedia Executive to represent WLBT and WDBD in the Jackson area. You will identify new clients and become a marketing consultant to help them define and achieve business objectives through television and digital solutions.

Responsibilities include cultivating relationships with decision-makers, presenting capabilities, managing CRM, forecasting, negotiating deals, and driving revenue growth while meeting monthly, quarterly, and yearly targets.

Qualifications

• Strategic, consultative selling experience in media or marketing.
• Proven ability to create compelling presentations.
• Excellent negotiation skills with experience closing deals.
• Strong organizational and project management with multitasking ability.
• Clear communication skills, both written and verbal.
• Proven ability to build strong internal and client relationships.
• Must meet driving requirements and have a valid driver's license.

Responsibilities

• Cultivate and maintain relationships with key decision-makers in Jackson and surrounding areas.
• Utilize marketing collateral, presentations, reports, and CRM data to explain capabilities.
• Manage the sales cycle and forecasting; keep management informed with accurate forecasts.
• Meet and exceed sales targets monthly, quarterly, and annually.

Skills

Strategic selling

Consultative sales

Presentation skills

Negotiation skills

CRM management

Time management

Communication

Relationship building

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation’s largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WLBT:

WLBT is Mississippi’s flagship television station and the clear #1 local TV and digital media brand in Central Mississippi. As an NBC affiliate, WLBT consistently delivers award-winning local news coverage, and we keep our viewers safe and informed with the most accurate First Alert Weather team. Located in the state’s largest TV market and capital city, our area features top-tier museums, multiple universities, and the state’s leading medical facilities, including the renowned University of Mississippi Medical Center. With Mississippi’s mild climate, outdoor recreation is a way of life, supported by an extensive network of walking, running, and cycling trails throughout the metro. And for quick getaways, Jackson is just a short drive from beautiful Gulf Coast beaches and all the fun you can handle in New Orleans.
Sports fans will feel right at home here. Our DMA includes two SWAC programs, Jackson State and Alcorn State, and fans of SEC athletics are near four powerhouse schools: Ole Miss, Mississippi State, Alabama, and LSU. Pro sports are close by as well, with Saints and Pelicans action in New Orleans and Grizzlies games in Memphis

Job Summary/Description:

WLBT has a rare opportunity to work for the market’s #1 TV station. We are seeking a talented Multimedia Executive to represent WLBT and WDBD. This position is responsible for identifying and reaching new clients in the Jackson and surrounding areas who will best take advantage of our television and digital solutions and then becoming a marketing consultant to the clients, helping them define and achieve their business objectives.

Duties/Responsibilities include (but are not limited to):

Cultivating, developing, and maintaining relationships with key decision-makers at both the agency and client level in the Jackson and surrounding areas. Utilizing marketing and sales collateral, visual presentations, research reports, and sales support data to ensure prospective clients understand our range of capabilities. Managing all aspects of the sales communication and negotiation process and keeping management aware of status by providing accurate forecasts. Managing prospects in CRM. Meeting and exceeding sales expectations monthly, quarterly, and annually.

What You’ll Get:

• A rewarding career at a station that leads the market.
• True work-life balance — because creativity thrives when you do.
• Base salary + performance bonuses that reward your drive.
• Comprehensive benefits package: health, dental, vision, life, and disability.
• Paid vacation and holidays, so you can recharge.
• 401(k) with competitive company match — invest in your future.
• Continuous training and growth opportunities to keep your skills sharp and your ideas fresh.

What You Bring:

• Proven success in strategic, consultative sales — ideally in media or marketing.
• A creative approach to storytelling and business development.
• Excellent communication and presentation skills (you’re persuasive, not pushy).
• Strong organization, time management, and follow-through.
• A results-driven mindset and a team-oriented spirit.

Qualifications/Requirements:

• Strategic, consultative selling experience with proven ability to navigate large and complex deals.
• Proven experience in creating presentations.
• Expert negotiation skills with experience in sales deals.
• Excellent organizational and project management skills with the ability to multitask, prioritize, and manage time effectively while also ensuring the accuracy of work through attention to detail.
• Strong communication skills (verbal and written) with the aptitude to communicate effectively in both individual and group settings.
• Must be results-driven and take appropriate steps to achieve goals while taking ownership of situations as needed.
• Proven ability to deliver timely, accurate work products and demonstrate good follow-up and follow-through.
• Proven ability to build supportive and constructive relationships within and outside of the organization.
• Must meet the Gray Television driving requirements and have a valid driver's license.

WLBT-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.