Vice President of eCommerce - Miami, FL - Up to $200k + Benefits
R2 are partnered with a leading retailer with an extensive brand portfolio in the home goods space sold across major retail and marketplace channels in the US and internationally.
Position Summary
The VP of eCommerce will be strategically responsible for driving growth, maximizing sales, and managing day-to-day operations across the company's key commercial retail channels such as Amazon, Walmart, Target, TikTok Shop, and more. This is a hands‑on leadership role for a deeply analytical, growth‑oriented professional who can navigate the distinct ecosystems of pure‑play e‑tailers, traditional brick‑and‑mortar digital extensions, international marketplaces, and social commerce platforms.
Key Responsibilities
- Own end‑to‑end operational and commercial performance of Amazon (Vendor Central and/or Seller Central), including digital shelf optimization, A+ content, SEO, and review generation
- Manage Amazon Advertising (SP, SB, SD, DSP) against ROAS/TACOS targets, and own the promotional/pricing calendar for Prime Day, BFCM, and seasonal events
- Monitor buy‑box ownership, inventory health, unauthorized 3P sellers, and chargeback mitigation
- Own end‑to‑end TikTok Shop strategy and growth - social commerce playbooks (live shopping, affiliate/creator networks, shoppable video), store setup, fulfillment, and Ads/CAC optimization
- Drive omni‑channel growth across Walmart.com (1P and 3P/WFS), including item setup, content optimization, and Walmart Connect campaigns
- Lead ecommerce growth strategy for a major department store partner's digital platform
- Partner with Planning and Finance on demand forecasting and inventory health; own the ecommerce budget and report on GMV, Net Sales, Conversion Rate, CAC, and LTV
Qualifications & Requirements
- Extensive ecommerce management experience, including a minimum of 4 years directly owning business results for Amazon, .com, pureplay and big box channels.
- Deep, hands‑on knowledge of Amazon Vendor/Seller Central, Walmart Retail Link, department store vendor portals, and TikTok Shop Seller Center/Affiliate Center
- Advanced Excel and data visualization skills; strong at turning messy data into actionable insight
- Exceptional negotiation and presentation skills; track record building relationships with retail merchants, category managers, and creators/affiliates
- Bachelor's degree in Business, Marketing, Data Analytics, or related field; MBA a plus
- Comprehensive medical, dental, and vision