Senior Director, Client Strategy (Senior Media Director)

twentysix; El Segundo (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

twentysix in California seeks an experienced Client Strategy Leader to own a portfolio of complex accounts, design full-funnel media strategies across Paid Search, Social, Programmatic, Video, and Retail Media, and translate KPIs into investment frameworks.

You will lead executive-level engagements, mentor the Client Strategy team, collaborate with analytics to apply MMM, MTA, incrementality testing, and ensure deliverables meet strategic standards and SOWs.

Qualifications

• 10+ years of experience in media, marketing strategy, or integrated client leadership.

Responsibilities

• Lead executive-level client conversations and influence senior stakeholders.
• Own portfolio health metrics including retention, revenue growth, and profitability.
• Design and guide full-funnel, multi-channel strategies across Paid Search, Social, Programmatic, Video, CTV, YouTube, Retail Media.
• Translate client KPIs and growth goals into structured media investment frameworks.
• Mentor and develop Client Strategy team members to high performance.
• Partner with Analytics to operationalize MMM, MTA, and incrementality frameworks.

Skills

Executive leadership

Team management

Multi‑channel strategy

Budget & profitability

Stakeholder leadership

Measurement frameworks

Integrated media planning

Clear communication

Organizational leadership

Bachelor’s degree

Education

Bachelor’s degree in Marketing, Communications, Business, or equivalent experience

Tools

Analytics tools & dashboards

Job description

You Will Be

• Serving as the executive strategic lead and primary business owner across a portfolio of complex accounts

• Designing and guiding full-funnel, multi-channel strategies across Paid Search, Social, Programmatic, Video, CTV, YouTube, Retail Media, and emerging platforms

• Translating client KPIs, unit economics, and growth goals into structured media investment frameworks and budget allocations

• Leading executive-level client engagements including QBRs, annual planning sessions, and high-stakes strategic presentations

• Identifying same-store growth and expansion opportunities while partnering with Business Development on new opportunities

• Owning account health metrics including retention, revenue growth, profitability, and delivery quality

• Ensuring all deliverables meet strategic standards, align with SOWs, and drive measurable impact

• Partnering closely with Analytics teams to operationalize MTA, MMM, incrementality testing, and advanced measurement frameworks

• Driving structured test-and-learn roadmaps that unlock performance gains and future-ready innovationActing as the connective tissue between media, analytics, creative, and client leadership to ensure seamless, integrated execution

• Leading and mentoring Client Strategy team members, fostering accountability, growth, and high performance

• Collaborating with channel teams & ensuring output ladders to holistic strategy

• Elevating internal processes, planning rigor, and strategic storytelling standards across the organization

• Staying ahead of industry trends, emerging platforms, and technology shifts to proactively guide client evolution

You Must Have

• 10+ years of experience in media, marketing strategy, or integrated client leadership

• 4+ years of experience managing and mentoring high-performing teams

• Proven experience leading complex, multi-channel accounts with full-funnel strategy ownership

• Strong financial acumen, including budget forecasting, revenue management, and profitability oversight

• Demonstrated ability to lead executive-level client conversations and influence senior stakeholders

• Deep understanding of measurement frameworks including attribution models, incrementality testing, and media mix modeling

• Experience translating business objectives into integrated media, creative, and data strategies

• Exceptional communication skills with the ability to simplify complexity into clear, actionable narratives

• Strong organizational leadership skills with experience balancing strategic vision and operational execution

• Bachelor’s degree in Marketing, Communications, Business, or equivalent experience

Nice to Have

• Experience working within an agency environment supporting enterprise or high-growth brands

• Exposure to retail media networks, commerce media, or performance creative strategy

• Familiarity with advanced analytics tools and dashboard platforms

• Experience supporting new business pitches and commercial strategy