Vice President, Demand Generation

Ontario Trillium Foundation; Covington (LA); On-site; USD 180,000 - 280,000; Full time

Job summary

Netchex is seeking a Vice President, Demand Generation to lead Growth Marketing, Partnerships, and BDR, driving full-funnel pipeline across paid, organic, and partner channels. This is a rare leadership seat that spans multiple demand-gen domains under one unified go-to-market strategy.

You’ll support strategy for pipeline from marketing-sourced, partner-sourced, and outbound sources, reporting to the CRO and aligning with New Business to convert outbound pipeline into revenue.

Qualifications

• 8+ years of progressive experience across B2B SaaS marketing, sales development, or partnerships.
• 3+ years leading people managers or multiple functions.
• Proven track record owning pipeline targets and scaling demand generation, partnerships, or SDR/BDR programs at a SaaS company.
• Experience building and leading channel or partnership programs, including reseller, VAR, referral, or ISV integration motions.
• Expertise in marketing automation, CRM, and sales engagement platforms (e.g., HubSpot, Salesforce, Outreach, ZoomInfo).
• Strong analytical mindset with an experimentation and attribution-driven approach to pipeline generation.
• Excellent leadership and cross-functional collaboration skills; comfortable managing through team leads and managers.
• Experience in payroll, HR tech, or fintech is a plus.

Responsibilities

• Lead and scale the BDR organization alongside the BDR leader responsible for outbound prospecting and inbound lead qualification.
• Set KPIs and quotas for outbound and inbound pipeline generation, and monitor attainment across teams and regions.
• Partner with the VP of New Business and Sales Managers on territory planning and lead handoff so BDR output converts efficiently to pipeline.
• Build and continuously improve onboarding, training, and coaching programs so the organization scales with the business.
• Set and execute strategy for reseller, VAR, and referral channel programs, as well as technology and ISV partnerships.
• Lead and develop the Partnerships team, driving integration partner activation, retention, and overall channel revenue contribution.
• Build and maintain executive relationships with partner organizations, representing Netchex in strategic partner conversations.
• Negotiate and structure complex partnership agreements that align with company revenue goals.
• Develop and execute integrated growth marketing strategies across paid media, organic channels, email, and ABM to drive qualified pipeline.
• Own and manage the demand generation budget, ensuring efficient allocation and measurable ROI.
• Build and mentor a high-performing growth marketing team across performance marketing, lifecycle, SEO, and marketing operations.
• Implement attribution models and reporting frameworks to track marketing impact across the funnel.
• Drive experimentation and continuous improvement through A/B testing, audience segmentation, and performance analysis.
• Serve as the connective tissue between Marketing, Partnerships, New Business, RevOps, and Product to align on pipeline goals and improve lead-to-opportunity conversion.
• Deliver regular performance updates to executive leadership, highlighting pipeline health, channel contribution, and growth opportunities across all three functions.
• Foster a culture of coaching, experimentation, and continuous improvement across Growth Marketing, Partnerships, and BDR/SDR.
• Stay current on HCM industry trends and the competitive landscape to keep all three teams sharp on positioning.

Skills

B2B SaaS marketing

Leadership

Partnerships

Marketing automation

CRM systems

Sales engagement platforms

Analytics & experimentation

Team coaching

Tools

HubSpot

Salesforce

Outreach

ZoomInfo

Job description

About the Role

The Vice President, Demand Generation owns Netchex's full-funnel pipeline engine — leading three connected teams: Growth Marketing, Partnerships, and BDR. This is a rare leadership seat that spans paid and organic demand generation, channel and integration partnerships, and outbound/inbound pipeline development, all under one unified go-to-market strategy.

You’ll support the strategy for how Netchex builds pipeline from every angle — marketing-sourced, partner-sourced, and outbound-sourced. This role reports to the Chief Revenue Officer (CRO) and works in lockstep with New Business ensuring outbound pipeline converts efficiently into revenue.

What You Will Do

BDR Leadership & Outbound Pipeline

• Lead and scale Netchex's BDR organization alongside the BDR leader responsible for outbound prospecting and inbound lead qualification

• Set KPIs and quotas for outbound and inbound pipeline generation, and monitor attainment across teams and regions

• Partner with the VP of New Business and Sales Managers on territory planning and lead handoff so BDR output converts efficiently to pipeline.

• Build and continuously improve onboarding, training, and coaching programs so the organization scales with the business

Partnerships & Channel Strategy

• Set and execute strategy for reseller, VAR, and referral channel programs, as well as technology and ISV partnerships, to grow partner-sourced pipeline and ARR

• Lead and develop the Partnerships team, driving integration partner activation, retention, and overall channel revenue contribution

• Build and maintain executive relationships with partner organizations, representing Netchex in strategic partner conversations

• Negotiate and structure complex partnership agreements that align with company revenue goals

Demand Generation & Growth Marketing Leadership

• Develop and execute integrated growth marketing strategies across paid media, organic channels, email, and ABM to drive qualified pipeline

• Own and manage the demand generation budget, ensuring efficient allocation and measurable ROI

• Build and mentor a high-performing growth marketing team across performance marketing, lifecycle, SEO, and marketing operations

• Implement attribution models and reporting frameworks to track marketing impact across the funnel

• Drive experimentation and continuous improvement through A/B testing, audience segmentation, and performance analysis

Cross-Functional Leadership & Executive Reporting

• Serve as the connective tissue between Marketing, Partnerships, New Business, RevOps, and Product to align on pipeline goals and improve lead-to-opportunity conversion

• Deliver regular performance updates to executive leadership, highlighting pipeline health, channel contribution, and growth opportunities across all three functions

• Foster a culture of coaching, experimentation, and continuous improvement across Growth Marketing, Partnerships, and BDR/SDR

• Stay current on HCM industry trends and the competitive landscape to keep all three teams sharp on positioning

What You Will Need

• 8+ years of progressive experience across B2B SaaS marketing, sales development, or partnerships, including 3+ years leading people managers or multiple functions

• Proven track record owning pipeline targets and scaling demand generation, partnership, or SDR/BDR programs at a SaaS company

• Experience building and leading channel or partnership programs, including reseller, VAR, referral, or ISV integration motions

• Expertise in marketing automation, CRM, and sales engagement platforms (e.g., HubSpot, Salesforce, Outreach, ZoomInfo)

• Strong analytical mindset with an experimentation and attribution-driven approach to pipeline generation

• Excellent leadership and cross-functional collaboration skills; comfortable managing through team leads and managers rather than only direct ICs

• Experience in payroll, HR tech, or fintech is a plus

Strong Nice to Have

• Experience at Rippling, Paycor, Paylocity, or another HCM, payroll, or HR-tech company

• Prior experience managing globally distributed teams (e.g., India-based BDR/SDR organizations)

• Familiarity with sales methodologies like SPICED or MEDDIC

What You'll Gain

• Ownership of Netchex's full-funnel demand engine — spanning marketing, partnerships, and outbound — at a high-growth SaaS company

• Direct partnership with Sales, Marketing, RevOps, and executive leadership on go-to-market strategy

• The opportunity to build and scale three connected revenue-generating functions under one unified strategy

• A high-visibility seat shaping Netchex's growth trajectory as the company scales

How We Show Up For One Another (Our Values)

• Win Together: We operate as one team with one mission. Collaboration over silos, always.

• Deliver Results: We own outcomes. No excuses — just accountability and impact.

• Raise the Bar: We pursue progress relentlessly. Better today; stronger tomorrow.

• Decide and Drive: We take action with clarity and confidence. Perfection isn’t the goal — momentum is.

• Bring the Energy: We show up with positivity and intention. Because the right mindset fuels performance.

Netchex is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace where all employees feel valued, respected, and empowered. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected status. Our hiring decisions are based on qualifications, merit, and business needs.